Callidus Software Announces TrueChannel 1.0, The Channel Promotion Management System.Business Editors/High-Tech Writers SAN JOSE, Calif.--(BUSINESS WIRE)--April 3, 2001 New Product Applies Business Performance Systems Efficiencies to Measuring Channel Promotions Return on Investment Callidus Software(TM), Inc., The Business Performance Systems Company(TM), today announced the availability of TrueChannel(TM) 1.0. TrueChannel helps organizations optimize their distribution channels by simplifying the administration, analysis and reporting of channel promotion programs to achieve a quantifiable return on investment. "TrueChannel is ushering in a new era of accountability for channel promotions," said Rob Hand, vice president and general manager of Callidus Software's TrueChannel division. "In my 30 years of experience in design, development and implementation of the world's most complex co-op, market development fund (MDF (1) (Main Distribution Frame) A wiring rack that connects outside lines with internal lines. It is used to connect public or private lines coming into the building to internal networks. ) and trade channel promotion systems, I have never encountered a software solution that will change the environment as fundamentally as TrueChannel will." TrueChannel is the latest product by Callidus Software, a leader in the Business Performance Systems category. TrueComp, Callidus Software's market-leading variable compensation management system helps align sales force incentives with corporate strategy, driving top-line revenues. TrueChannel brings similar efficiencies and management tools to a marketing category universally recognized for imprecision in accountability -- channel promotions -- estimated by A.C. Nielsen to equal roughly 14 percent of manufacturers' gross revenue. Callidus Software's new product optimizes these expenditures to improve profitability and increase channel partner satisfaction. In addition, TrueChannel provides a manufacturer with the capability to design and manage a range of trade channel promotion programs, including co-op advertising, market development funds MDF or Market Development funds are funds given by the sale or marketing department from a vendor to help a partner to sell its products or to market its brand. Also named "coop budget" as cooperative budgets. , rebates and trade discount promotions. "TrueChannel has enabled Toro to get a better handle on the value of our promotions," said Susan Milnar, marketing manager finance, programs administration at The Toro Company, a leading provider of outdoor maintenance and beautification products for home, recreation and commercial landscapes. Toro has successfully managed its channel promotions with a pre-release version of TrueChannel 1.0 for over one year. "TrueChannel has given us a more accurate gauge of our promotional program liability, increased the satisfaction level of our channel partners through more timely reimbursement, and provided opportunities for variable reporting," explained Milnar. "TrueChannel has also helped us react quickly when we needed to support or augment programs in response to changing marketplace conditions." Callidus Software's channel promotion and enterprise software implementation experience, combined with TrueChannel's flexible design, ensure that the product interfaces with industry leading enterprise resource planning See ERP. (application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses. systems including Oracle, PeopleSoft and SAP. "TrueChannel embodies the most advanced and efficient tool set for the management of critical channel promotion program assets," added Hand. About TrueChannel TrueChannel, the channel promotion management system, is designed to automate the channel promotional program process, from development of programs to refining the effectiveness of channel promotion program plans in meeting business objectives and ensuring profitability. About Callidus Software Callidus Software (http://www.CallidusSoftware.com), the business performance systems (BPS) company, boosts business performance by driving higher corporate revenues through marketplace pay-for-performance. Callidus Software's BPS software automates incentive programs inside and outside the company. TrueComp automates modeling, administration, reporting and analysis of internal variable compensation, most often sales commissions. TrueChannel(TM) similarly automates channel promotion programs, which are paid incentives to distribution partners. Callidus Software's BPS software provides precision, trust and understanding to successfully reward revenue-boosting behavior and optimize revenue drivers, thus improving business performance. Callidus Software, founded in 1996, is privately backed by Crescendo Ventures, Crosspoint Venture Partners, ONSET Ventures, Goldman Sachs Group and Transamerica Technology Finance. Customers/Partners include The Alexander Group, Ariba, Inc. (Nasdaq:ARBA), Broadbase Software (NYSE NYSE See: New York Stock Exchange :BBSW BBSW Bank Bill Swap Reference Rate (Australian financial market) ), Cambridge Technology Partners (Nasdaq:CATP CATP Cambridge Technologies (stock symbol) CATP Coverage Acceptance Test Plan CATP Committee of Adaptation to Technical Process ), Dun & Bradstreet (NYSE:DNB DNB Dictionary of National Biography DNB Drum N Bass (music) DNB De Nederlandsche Bank DNB Dun & Bradstreet (stock symbol) DNB Den Norske Bank DNB David Nelson Band ), Juniper Networks, Inc. (Nasdaq:JNPR JNPR Juniper Networks, Inc. (stock symbol) ), Lucent Technologies (NYSE:LU), Niku Corporation (Nasdaq:NIKU), Netscape Communications (NYSE:AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), Pennzoil-Quaker State Company (NYSE:PZL PZL Panstwowe Zaklady Lotniczc (State Aviation Works) ), PeopleSoft (Nasdaq:PSFT PSFT PeopleSoft (stock symbol) PSFT Progressive Saturation Fourier Transform PSFT Prosoft-Technology, Inc ), Remedy Corporation (Nasdaq:RMDY), Sun Microsystems (Nasdaq:SUNW SUNW Sun Microsystems, Inc (former stock symbol; now JAVA) SUNW Stanford University Network Workstation (Sun Microsystems, Inc) ), Towers Perrin and Unigraphics Solutions (NYSE:UGS UGS In currencies, this is the abbreviation for the Uganda Shilling. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. ). Note to Editors: TrueComp is a registered trademark, Callidus Software, the Callidus Software logo, The Business Performance Systems Company, TrueComp Manager, TrueComp Viewer, TrueComp Modeler, TrueChannel, TruePerformance and TrueIntegration are trademarks, and TrueService is a servicemark of Callidus Software, Inc. in the United States and other countries. All other brand or product names are trademarks or registered trademarks of their respective companies or organizations. |
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