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Callaway Golf Unveils the Latest in Legendary Big Bertha Irons: Golf's Best Game-Improvement Irons Just Keep Getting Better.


CARLSBAD, Calif. -- Callaway Golf Company Callaway Golf Company is an American golf company based in Carlsbad, California. They manufacture woods, irons, wedges, putters and golf balls and license its name for apparel, footwear, timepieces and accessories.  (NYSE NYSE

See: New York Stock Exchange
:ELY) today announced the launch of a new generation of legendary Big Bertha(R) Irons. The latest in a product line renowned for maximum forgiveness and playability, the 2006 Big Bertha Irons build on their heritage with new technologies that deliver improved performance.

The new Big Bertha Irons are available in 2-iron through Lob Wedge and come in a standard set configuration of 3-iron through Pitching Wedge. Available at retail beginning January 15 with a manufacturer's suggested retail price of $999 with graphite shafts and $760 with steel shafts, the exciting new Big Bertha Irons are priced the same as the current model.

For players who seek a solid, game-improvement iron combining forgiveness, performance and styling, Big Bertha Irons are the unparalleled leader. Essential core technologies that have made Callaway Golf irons the #1 seller in golf for eight straight years are imbedded in the DNA DNA: see nucleic acid.
DNA
 or deoxyribonucleic acid

One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes.
 of Big Bertha Irons: S2H S2H Scotty 2 Hotty (pro wrestler)
S2H Sydney to Hobart Yacht Race
S2H Switch2Health
2(R), Tru-Bore(R) and Variable Face Thickness (VFT VFT Venus Fly Trap (dionaea muscipula)
VFT Vogel-Fulcher-Tamman (polymer science equation)
VFT Variable Frequency Transformer
VFT Virtual Flight Test
VFT Visual Function Test
(R)) and a constant-width sole. Add extreme Notch Weighting and a deeper 360-degree Undercut Channel and the result is a game-improvement iron bristling bristling

see hackles.
 with technology.

Extreme Notch Weighting allows Callaway Golf club designers to move mass to the perimeter of the clubhead, mainly to the heel and toe, for increased forgiveness and distance on off-center hits. The deeper 360-degree Undercut Channel further maximizes the benefits of perimeter weighting by enhancing the clubhead's stability and resistance to twisting.

"The new Big Bertha Irons are masterpieces in their category," said George Fellows, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Callaway Golf. "Their superior technology and forgiving product design deliver the absolute best irons for players looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 game improvement."

The new Big Bertha Irons come in both men's and women's models with either Royal Precision(R) MicroTaper(R) 110-gram steel uniflex shafts or the Callaway Golf graphite shafts, available in Light, Regular and Stiff flexes. Additional individual clubs include a 2-iron, Approach Wedge (50 degrees), Sand Wedge (55 degrees) and Lob Wedge (60 degrees). All Big Bertha Irons come with a polished-chrome finish with red and black accents and are available in left-handed models.

Through an unwavering commitment to innovation, Callaway Golf creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf(R), Top-Flite(R), Odyssey(R) and Ben Hogan(R) brands. For more information visit www.callawaygolf.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 4, 2006
Words:410
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