Callaway Golf Introduces Next-Generation Putter Technology in Premium I-Trax Putter with Interchangeable Vision Strips.CARLSBAD, Calif. -- Callaway Golf Company Callaway Golf Company is an American golf company based in Carlsbad, California. They manufacture woods, irons, wedges, putters and golf balls and license its name for apparel, footwear, timepieces and accessories. (NYSE NYSE See: New York Stock Exchange :ELY) today launched the next generation in alignment putter technology with the new I-Trax(TM) Putter. Featuring interchangeable vision strips that allow golfers to choose the alignment solution they prefer, the I-Trax Putter also incorporates triangulated weight screws for more balanced feel and skid-free roll. "Callaway Golf continues to bring the industry's most progressive, innovative equipment designs," said Bill Baker, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This new I-Trax Putter is the latest example. Its performance is superior to any previous Callaway Golf putter and the visual alignment aids make it pleasingly different from any of our competitors' current putter offerings." The unique design of the I-Trax Putter starts with its 100-percent machined aluminum body milled by Bob Bettinardi. This treatment produces solid feel and enhanced feedback amplified by a "sound slot" located directly behind the face that tunes the sound at impact. A hard black anodized finish protects the soft aluminum from corrosion and wear, giving it a consistently premium appearance. Major factors in the I-Trax Putter's outstanding performance and feel are the triangulated, heavy fixed weights positioned at the heel and toe in the face and in the back center of the sole. The two face weights are brass while the sole weight is aluminum. Each screw weighs 11.5 grams, and their precise positioning creates a Center of Gravity (CG) low and back in the head, resulting in a very high Moment of Inertia that delivers true, consistent roll and unwavering stability through impact. The most intriguing features of the I-Trax Putter are the interchangeable vision strips, technology unique to the I-Trax Putter. The strip bearing classic Callaway Golf Chevrons creates a vivid alignment aid that focuses the golfer's eyes on the center of the putter head and clearly delineates the target line. For golfer's who may prefer the simplicity of a straight line at address, the vision strip with three straight lines is also included and can be quickly and easily changed with four screws. The I-Trax Putter has a soft polymer grip by Winn that incorporates the distinctive Hex hex, witchcraft or one who works it. The word is of German origin, and beliefs connected with it spread from Europe to the United States, especially to the Pennsylvania Dutch country. Aerodynamic pattern utilized in Callaway Golf golf balls. It comes with a protective neoprene neoprene: see rubber. neoprene Any of a class of elastomers (rubberlike synthetic organic compounds of high molecular weight) made by polymerization of the monomer 2-chloro-1,3-butadiene and vulcanized (cross-linked, like rubber), by sulfur, head cover and component case for the straight line vision strip, four extra vision strip screws and an Allen wrench. The MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) for the I-Trax Putter is $290. It will ship to retailers in April. Callaway Golf Company makes and sells Big Bertha(R) Metal Woods, Irons and Hybrids, including, ERC (database) ERC - An extended entity-relationship model. (R) Fusion(R) Drivers and Fairway Woods, Great Big Bertha II 415 Titanium Drivers, Big Bertha Titanium 454 Drivers and Big Bertha Stainless Steel Fairway Woods, Big Bertha Heavenwood(R) Hybrids, Big Bertha Stainless Steel Irons, X-18(TM) and X-18 Pro Series Irons, the Game Enjoyment System(TM) of GES GES GTN (Global Transportation Network) Exercise System GES General Estimates System (NHTSA) GES Ghana Education Service GES Government Economic Service (UK) (TM) Golf Clubs, Callaway Golf Forged+ Wedges, Callaway Golf Tour Blue(TM) Putters and Callaway Golf I-Trax(TM) Putters. Callaway Golf Company also makes and sells Odyssey(R) Putters, including White Steel(R), White Hot(R), TriHot(R), DFX DFX Design for Excellence (X = Manufacturability, Testability, Cost-Effectiveness) DFX Desferrioxamine-b DFX Dimensional Fx DFX Dao Record Field Exchange DFX Digital Flat DFX Digital Effects (R), Dual Force(R) and 2-Ball Putters. Callaway Golf Company makes and sells the Callaway Golf(R) HX(R) Tour Balls, HX Blue and HX Red Balls, HX Hot Balls, Big Bertha(TM) Blue and Big Bertha Red Balls, and the Warbird(TM) Balls. Callaway Golf also owns and operates The Top-Flite Golf Company, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. that includes the Top-Flite(R), Strata(R) and Ben Hogan(R) brands and Bettinardi(R) Putters. For more information about Callaway Golf Company, please visit our websites at www.callawaygolf.com, www.topflite.com and www.odysseygolf.com. |
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