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Callaway Golf Announces Acquisition of uPlay.


CARLSBAD, Calif. -- Callaway Golf Company Callaway Golf Company is an American golf company based in Carlsbad, California. They manufacture woods, irons, wedges, putters and golf balls and license its name for apparel, footwear, timepieces and accessories.  today announced it has acquired uPlay, a Carlsbad, California-based developer and marketer of technically superior consumer electronics devices. The transaction, which was completed on December 31, 2008, is not expected to have a material effect on Callaway Golf Company's 2009 results. Terms of the deal are not being disclosed.

In January 2008, uPlay launched the uPro[TM], a distance measuring device that features state-of-the-art technology to make it the most innovative and effective product of its kind. With features that are unparalleled in the industry, the uPro provides golfers with aerial and satellite photography aerial and satellite photography, technology and science of taking still or moving-picture photographs from a camera mounted on a balloon, airplane, satellite, rocket, or spacecraft. In the 19th cent., photographers such as Thaddeus Lowe and George R.  coupled with GPS technology to clearly show golf course hazards, distance and the overall layout of each hole.

"The acquisition of uPlay makes sense for us on several fronts," said George Fellows, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Callaway Golf. "We've said that we would look for acquisitions to help accelerate our growth, and the combination of uPlay with its innovative GPS platform and Callaway Golf's technical leadership in club and ball development will do just that by creating incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 new business opportunities, while also enhancing golfers' experiences on the golf course."

Additional information about the transaction will be provided during the Company's fourth quarter earnings conference call.

Through an unwavering commitment to innovation, Callaway Golf Company (NYSE NYSE

See: New York Stock Exchange
: ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf[R], Odyssey[R], Top-Flite[R], and Ben Hogan Noun 1. Ben Hogan - United States golfer who won many major golf tournaments (1912-1997)
Hogan, William Benjamin Hogan
[R] brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or Shop.CallawayGolf.com
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Publication:Business Wire
Date:Jan 5, 2009
Words:274
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