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Callaway Golf Adds Two New Models to Best-Selling Line of Odyssey 2-Ball Putters.


Business & Sports Editors/Golf Writers & Columnists

CARLSBAD, Calif.--(BUSINESS WIRE)--Jan. 23, 2003

Callaway Golf Company Callaway Golf Company is an American golf company based in Carlsbad, California. They manufacture woods, irons, wedges, putters and golf balls and license its name for apparel, footwear, timepieces and accessories.  (NYSE NYSE

See: New York Stock Exchange
: ELY) today added two new models to the popular Odyssey(R) 2-Ball Putter line. The new Odyssey White Hot(R) 2-Ball Center-Shafted Putter is a reconfigured version of the original 2-Ball design, while the new Odyssey DFX DFX Design for Excellence (X = Manufacturability, Testability, Cost-Effectiveness)
DFX Desferrioxamine-b
DFX Dimensional Fx
DFX Dao Record Field Exchange
DFX Digital Flat
DFX Digital Effects
(TM) 2-Ball Putter is the first putter in the 2-Ball family to feature the Company's patented Stronomic(TM) insert technology. The new DFX putters are scheduled to ship to golf shops around the world in April 2003 while the new 2-Ball Center-Shafted Putter will be shipped beginning in May 2003.

"Golfers around the world have embraced the unique 2-Ball alignment system, making Odyssey 2-Ball Putters the best-selling putters in the game today," said Ron Drapeau, Chairman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Callaway Golf. "In the spirit of innovation, we are adding two new models to the 2-Ball family that will allow us to offer more choices to the consumer while strengthening the premier putter brand in the industry."

Each Odyssey 2-Ball Putter has a large mallet mallet,
n a hammering instrument.

mallet, hard,
n a small hammer with a leather-, rubber-, fiber-, or metal-faced head; used to supply force or to supplement hand force for the compaction of foil or amalgam and to seat cast
 head with two golf ball-sized alignment aids positioned directly behind the center of the face on the top of the putter. At address, golfers see their golf ball with the 2-Ball alignment system immediately behind it, providing an accurate preview of where the putter is really aimed. This helps ensure the putter is square to the target, and also helps golfers to better see the line their ball will travel after impact. The Odyssey 2-Ball Putters also has a unique "weighting wing" design that lowers the center of gravity and pulls weight away from the face of the putter, helping eliminate skidding and skipping for better roll characteristics.

The Odyssey White Hot 2-Ball Center-Shafted Putter has been modified from the original 2-Ball design by moving the point where the shaft enters the clubhead from the heel to the center of the head. This design is popular with many tour professionals and other golfers who have a square, pendulum-like putting stroke. Meanwhile, the Odyssey DFX 2-Ball Putter maintains the design of the original 2-Ball Putter but with the insert technology and cosmetics that mark the new Odyssey DFX Putter line. The Stronomic insert used in the Odyssey DFX 2-Ball Putter provides a distinctive feel that is somewhat crisper crisp·er  
n.
One that crisps, especially a compartment in a refrigerator used for storing vegetables and keeping them fresh.
 than the White Hot insert used in the Company's other 2-Ball Putters. The Odyssey DFX 2-Ball Putter also has a dark gray finish that reduces glare in bright conditions -- and further highlights the white discs of the 2-Ball alignment system.

The Odyssey White Hot 2-Ball Center-Shafted Putter and the Odyssey DFX 2-Ball Putter will carry a suggested retail price of $215, and each will be available in right-hand models of 33, 34, 35 and 36 inches. Odyssey Golf has been the No. 1 putter brand in usage and wins across the world's major professional tours combined for the past five years, and 2-Ball Putters were used to win 30 times around the world last year.

Callaway Golf Company makes and sells Big Bertha Big Bertha

Either of two different sets of long-range artillery produced by the Krupp works (see Thyssen Krupp Stahl) in Germany during World War I. The first were 420-mm (16.5-in.) howitzers used by German forces advancing through Belgium in 1914.
(R) Metal Woods and Irons, including Great Big Bertha(R) II Titanium Drivers and Fairway Woods, Big Bertha Steelhead See RRAS. (TM) III Stainless Steel stainless steel: see steel.
stainless steel

Any of a family of alloy steels usually containing 10–30% chromium. The presence of chromium, together with low carbon content, gives remarkable resistance to corrosion and heat.
 Drivers and Fairway Woods, Hawk Eye VFT VFT Venus Fly Trap (dionaea muscipula)
VFT Vogel-Fulcher-Tamman (polymer science equation)
VFT Variable Frequency Transformer
VFT Virtual Flight Test
VFT Visual Function Test
 Tungsten Injected(TM) Titanium Irons, Big Bertha Stainless Steel Irons, Steelhead X-16(TM) and Steelhead X-16 Pro Series Stainless Steel Irons, and Callaway Golf Forged Wedges. Callaway Golf Company also makes and sells Odyssey(R) Putters, including White Hot(R), TriHot(R), DFX(TM) and Dual Force(R) Putters. Callaway Golf Company makes and sells the Callaway Golf(R) HX(R) Blue and HX Red balls, the CTU CTU Colorado Technical University
CTU Czech Technical University in Prague
CTU Counter Terrorist Unit
CTU Clinical Trials Unit
CTU Catholic Theological Union
CTU Chicago Teachers Union
CTU Computer Training Unit
CTU Control Unit
 30(R) Blue and CTU 30 Red balls, the HX 2-Piece Blue and HX 2-Piece Red balls, the CB1(R) Blue and CB1 Red balls, and the Warbird(TM) golf balls. For more information about Callaway Golf Company, please visit our Web sites at www.callawaygolf.com and www.odysseygolf.com.
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Publication:Business Wire
Date:Jan 23, 2003
Words:658
Previous Article:Martin Flanagan of Franklin Resources, Inc. to Speak at Analyst Conference.
Next Article:Callaway Golf Extends Successful Line of Forged Wedges Designed by Roger Cleveland With Two Additional Models.



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