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CallWave Introduces Vtxt(TM)-- The World's First Portfolio of Services to Integrate Voicemail and Text Messaging.


Vtxt[TM] service ushers in a new class of mobile business voicemail that integrates voice and text and archives all messages in a personal web page

SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif. & ORLANDO, Fla. -- CallWave, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CALL) today announced at CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
 the Company's Vtxt[TM] service that transforms mobile voicemail into readable, searchable and storable content. Incorporating CallWave's proprietary speech recognition and WEB 2.0 visual voicemail Visual Voicemail or Random Access Voicemail is the process of adding a visual aspect to mobile phone voicemail and allowing users to listen to their messages in the order of their choice.  technology, the Vtxt[TM] service allows subscribers to read the gist of their voicemail on their handset, manage and reply to voice and text messages from a personal web page, and search a permanent archive of voice and text messages. The service is free during the beta trial. It will be available nationwide in calendar year second quarter of 2007 at www.callwave.com. All services will be available for private-label to carrier partners.

"CallWave is raising the bar on mobile voicemail and turning it into a modern, professional grade service with handset visual voicemail and desktop permanent message archives that integrate voice and text - so carriers can enrich handset use and integrate a killer app A software application that is exceptionally useful or exciting. Killer apps are innovative and often represent the first of a new breed, and they are extremely successful. For example, in the late 1970s, the VisiCalc spreadsheet was the killer app for the Apple II, providing reason  on the desktop all at the same time," said David Hofstatter, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CallWave. "The Vtxt service transforms traditional mobile voicemail into a next generation Web 2.0 messaging service that anticipates the demands of today's internet savvy mobile users."

The CallWave Vtxt service is built upon state-of-the-art voicemail-optimized speech recognition technology and a managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality  architecture that offers unlimited storage. This enables the Vtxt service to function without requiring live operator transcription and expands the market to include privacy concerned consumers and public corporation users who are subject to non-disclosure laws.

Industry's first SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 enhanced voicemail notification feature

CallWave has simplified the application of speech-to-text recognition technology by providing the gist of your missed calls A missed call is when a cell phone user calls another and cuts off deliberately before the called party has a chance to pick up the call.

Missed calls are used to notify another person of the caller's presence or to conveniently obtain a person's cellphone number.
, delivered via SMS to the handset. Rather than receiving multiple SMS messages SMS message SMS n(message m) SMS m  of a completely transcribed call, subscribers can review the essence of a voice message on their handset and determine if a callback An authentication technique that calls the sender back. After connection is made, the receiving side breaks the connection and calls the sender to ensure that the logon was made from the authorized computer. Callback prevents a stolen ID and password from being used on a different machine.  or text reply is necessary. Users will be able to hear the full message by accessing their voicemail on the handset, in email and on their personal web archive, depending on their service level.

"Our alpha trials have revealed that busy professionals want to know one simple thing from their voice messages. Namely, if and how quickly they need to return a particular call," added Hofstatter. "We have simplified the answer to this question by delivering the gist of a message on the handset rather than trying to transcribe To copy data from one medium to another; for example, from one source document to another, or from a source document to the computer. It often implies a change of format or codes.  every call word-for-word."

CallWave's GIST technology delivers General Information on the Subject and Timing of a missed call, sent to the handset via a single SMS. It combines caller ID A telephone company service that sends the caller's telephone number between the first and second ring of the call. If the calling number is not blocked, the calling number is displayed on the handset or base station of the called party. , name, city and state, and information on the subject and timing of the call. This enables the subscriber to determine if they need to immediate reply via callback or SMS from the handset. If a message is long or critical, the full content can be accessed via the handset or the desktop.

The GIST design is based upon the way busy professionals and email centric Internet users manage their voicemail and mobile email. Often times, they reply to a missed message without ever, or only partially, listening to the voicemail. And like mobile email, they want to be able to fully review, search and find complete messages on their desktop if they skipped something on the handheld.

For mobile users who require a full, word-for-word translation of voicemail delivered via multiple SMS messages to the handset or the desktop, the CallWave platform will integrate with live operator transcription vendors.

Industry's first service to converge voice and text content on a personal web page

The CallWave Vtxt service supports voicemail review, desktop texting and callback from a personal web page. By integrating both voice and text on the desktop, subscribers can more easily and rapidly reply to their messages when and how they want. Through this process, the technology is also organizing the subscriber's mobile contacts into a network-based directory onto a secure personal web page.

"By making it easy to reply to voicemail via text, we have proven to dramatically increase SMS adoption and daily usage," said Hofstatter. "By converging voice and text and making the phone and PC interoperable, text becomes the preferred method of managing and responding to voicemail. For carriers, this evolves voicemail from a one-size-fits-all cost to a revenue generating service specifically designed for more sophisticated, demanding customers."

Industry's first searchable, permanent archive of phone content

Today's mobile consumers are also heavy Internet users. They are baffled by the loss of messages from their voicemail box. They want visual, organized and searchable archives of all their missed calls, voice messages, text messages, contacts, and more. Currently, this information is purged from the network by service providers after a specified period of time or limited by the storage capacity on the handset. CallWave Vtxt services allow subscribers to retain all this information permanently. Phone information is automatically populated pop·u·late  
tr.v. pop·u·lat·ed, pop·u·lat·ing, pop·u·lates
1. To supply with inhabitants, as by colonization; people.

2.
 on the subscriber's personal web page for easy access and management on any desktop, at any time.

"The Internet search and portal providers never throw content away, and for good reason. Well organized personally relevant information is very sticky stuff. We are bringing these customer retention benefits to voicemail and text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. ," continued Hofstatter. "Our managed services platform supports the unlimited storage requirements essential to archiving, organizing and interacting with daily calls and voice and text messages while being able to permanently store and retrieve that information at any time. Furthermore, through the creation of these personal phone archives, we are actively engaging customers on a daily basis to create the ultimate retention solution and online marketing engine."

About CallWave, Inc.

CallWave is leading the way in developing applications that make phones and computers work better together. With CallWave, tasks that are difficult to do on the phone become much easier on the desktop - without changing phone numbers, handsets or service providers. CallWave enables consumers and businesses to get more out of the devices they use everyday - their computers and phones. CallWave also private-labels convergence applications, such as PC-based visual voicemail, to service providers to reduce churn, expand on-line marketing and drive revenues. Founded in 1998, CallWave is headquartered in Santa Barbara, California Santa Barbara is a city in California, United States. It is the county seat of Santa Barbara County, California. As of the 2000 census, the city had a total population of 92,325. . For further information, please visit www.callwave.com.

This press release may contain certain statements of a forward-looking nature. Such statements are made pursuant to the "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" and "safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 27, 2007
Words:1162
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