CallSource Adds Key Features to its Call-Tracking and Recording Solution; New Geo-Routing, Expanded User Tracking and Improved Self-Provisioning Tools Help Advertisers Measure Call Response, Convert More Callers to Customers.

WESTLAKE VILLAGE, Calif. -- CallSource announced today the latest release of its hosted call-tracking, recording and reporting solution, which introduces a "geo-routing" capability to allow advertisers to publish a single phone number and have each call automatically ring to the location nearest the caller. New support for employee reporting codes enables managers to more easily access and evaluate recorded calls handled by members of their sales and customer service teams. CallSource has also improved the flexibility and ease-of-use of its self-provisioning platform, a feature of particular interest to publishers and high-volume advertisers.

The new CallSource geo-routing capability enables advertisers to publish a single toll-free or "vanity" phone number in their national or regional ads and have each call automatically ring to the business location nearest the caller. "Advertisers who ask customers to call a hotline or visit a website for a list of locations are creating an extra, cumbersome step that discourages new business," said Jerry Feldman, CallSource founder and CEO. "In addition, many businesses today devote significant ad space to listing their multiple locations -- valuable column inches that can now be better used to sell more products and services."

Geo-routing instantly directs each inbound call based on the caller's phone number, eliminating the need for advertisers to publish multiple locations and for customers to look them up. Every call is tracked in the client's CallSource reports, can be recorded for quality assurance and training, and can be reviewed and analyzed at the site and corporate level.

The latest CallSource software release also makes it more convenient for managers to sort and review calls handled by individual sales and customer-service representatives. After an inbound call is completed and the caller hangs up, the employee who took the call is prompted to input a personal ID code. This code is added to the database record of the call, enabling reviewers to separate and evaluate the performance of a specific call handler.

Improved access logs allow managers to see who in their organization is viewing online reports, listening to call recordings and receiving email reports -- and how often. "Monitoring the level of utilization and frequency of report access enables our clients to maximize their call tracking investment," said Feldman. "Not only can our clients see exactly who called and in response to which ad, they can also see how consistently this data is being referenced and acted upon."

The CallSource Customer Care team provides ad-tracking phone numbers and sets up call routing for the majority of its tracking clients. For publishers and high-volume advertisers who prefer to manage their own tracking numbers, CallSource offers a recently expanded "self-provisioning" application. Self-provisioning users are able to create new campaigns, select tracking numbers and configure call routing assignments using this upgraded solution.

About CallSource

CallSource provides online call-tracking and recording solutions that allow companies to measure and increase return on advertising investment. CallSource also offers expert statistical and performance analysis services to improve an organization's marketing and call-handling effectiveness, training and coaching to help companies convert more callers into customers, and U.S.-based call centers to respond to clients' after-hours and overflow call traffic.

CallSource tracks more than 150,000 advertisements and five million phone calls every month for apartment communities and property-management companies; automotive retailers and dealer groups, publishers and advertising agencies, and a wide range of businesses throughout North America. Since 1994, the company has provided innovative services and fact-based advice that improve performance across marketing, operations, sales, training and customer service.