CallSource Acquires Markette Systems; Expanded Range of Call-Tracking Solutions to Benefit Combined Clients and Integration Partners.WESTLAKE Westlake, city (1990 pop. 27,018), Cuyahoga co., NE Ohio, a suburb of Cleveland; inc. as a city 1956. A growing city, its various manufactures include ink and plastics. VILLAGE, Calif. -- CallSource announced today it has completed the acquisition of Markette Systems, which provides hosted call-tracking and marketing-automation solutions to the automotive, marine and media industries. Through this transaction, signed in 2005 though previously unannounced, CallSource acquired certain assets of Markette, including its software technologies and access to Markette's clients and integration partners. "The combination of CallSource and Markette Systems enables us to provide a higher level of service and more robust capabilities to our client base," said Jerry Jer·ry n. pl. Jer·ries Chiefly British Slang A German, especially a German soldier. [Alteration of German. Feldman Feldman is a common Ashkenazi Jewish surname. Some notable people it may refer to include:
Markette's suite of marketing automation tools is a natural complement to the patented call-tracking and recording solutions developed and offered by CallSource during the past 12 years. Markette also has an established network of integration partners who use and resell re·sell tr.v. re·sold , re·sell·ing, re·sells 1. To sell again. 2. To sell (a product or service) to the public or to an end user, especially as an authorized dealer. the company's co-branded and private-label tracking solutions. Michael Michael, archangel Michael (mī`kəl) [Heb.,=who is like God?], archangel prominent in Christian, Jewish, and Muslim traditions. In the Bible and early Jewish literature, Michael is one of the angels of God's presence. Markette, who founded Markette Systems in 2003, joins CallSource as director of the company's Media and Advertising business unit. He brings more than 15 years' experience in marketing, sales and operations to the company. "I am excited to combine forces with CallSource," said Markette. "Our marine clients and reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. channel partners in particular will enjoy the customer-focused culture of CallSource and the company's unmatched ability to develop and introduce innovative solutions." In addition, Markette offers a simplified call-tracking and lead-management solution that will now be available to CallSource integration partners. This solution provides an option for companies that wish to add the benefits of call tracking but do not require the advanced reports and features of the full CallSource solution. About Markette Systems Founded in January January: see month. 2003 and based in Sammamish, Wash., the mission of Markette Systems is to help businesses and sales professionals generate more high-quality sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). . The company offers call-tracking and marketing-automation solutions through a network of strategic integration partners and directly to clients in various industries, with a focus on automotive and marine retailers. Markette's solutions maximize its clients' existing lead- and call-management systems and enhance their core marketing and selling processes. About CallSource Based in Westlake Village, Calif., and privately-held, CallSource provides online call-tracking and recording solutions that allow companies to measure and increase return on advertising investment. CallSource also offers performance analysis services to improve an organization's marketing and call-handling effectiveness, expert training and coaching to help companies convert more callers into customers, and U.S.-based call centers to respond to clients' after-hours and overflow call traffic. CallSource tracks nearly 200,000 advertisements and six million phone calls every month for automotive retailers and dealer groups, apartment communities and property managers, media companies and advertising agencies, and a wide range of businesses throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Since 1994, CallSource has provided innovative services and fact-based advice that improve performance across marketing, operations, sales, training and customer service. |
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