CallCommand Releases New Technology to Protect Dealers from Cell Phone DNC Violations.

CINCINNATI -- The recent furor concerning telemarketing to cell phone numbers has left many auto dealers vulnerable and confused about how to handle the controversial issue of marketing to customer cell phone numbers. CallCommand(TM), a leading provider of web-based communication solutions to automotive retailers nationwide, has released a new technological upgrade to its suite of solutions, with enhanced features that enable dealers to recognize if the telephone number is a cell phone number or a landline, offering a simple solution to protect dealers from calling these numbers without express customer approval.

"So many of our customers are switching to a cell phone as their primary phone that it's vital for all dealers to have this new feature so we can recognize the numbers and protect our dealerships from any calling errors. This new release is dynamite -- a great value-added feature to the suite of solutions CallCommand offers," commented Paul Cleaver, owner and president of Freedom Dodge in Lexington, Kentucky.

According to CallCommand CEO, Al Babbington, this is becoming a hot issue and CallCommand is excited to offer comprehensive DNC solutions which also protect dealers from cell phone DNC violations, "I strongly believe the next FTC crack down will be on telemarketers calling cell phone numbers. Without this technology, dealerships are vulnerable to errors in calling. As they could be liable for a stiff fine for each violation, this could get very expensive. We have taken responsibility and upgraded our system so that dealers are protected from any violations of this law."

In 2004, new laws were passed enabling consumers to keep their phone number when they switch phones, or if they chose to switch service from a land line to a cell phone, or vice versa. This has greatly increased demand for number portability and consequently makes dealers especially vulnerable to violations. As a result, the FTC has clarified their ruling regarding telemarketing to any mobile number without the express written permission of the customer. With the FTC ruling, if a customer switches from a landline to a cell phone, it is no longer legal to solicit their business over the phone even if the number is not listed in the DNC registry. However, as the telephone number does not change, mistakes are easily made.

If the switched number is already listed in the DNC registry then the caller is safe from making a mistake. However, if the number is switched to a cell phone number and it is not listed in the DNC registry, conventional DNC protection tools will not stop a call to this number and the caller is liable for hefty fines. CallCommand's integration of this new feature allows users to automatically recognize cell phone numbers thus offering enhanced protection against these violations.

The average customer is far more sensitive about getting marketing calls on their cell phone; they are essentially paying for the call themselves and so an unwanted call can create an even bigger upset. CallCommand has proactively built in features that enable dealers to further enhance customer service and reduce any potential upsets.

This added feature allows user to:

a) Receive notification that the number is a cell phone number and thus should not be called

b) Override the no call feature and allow the call if express written permission has been received from the customer

c) Receive notification that the number is listed on multiple DNC lists, at which point the caller should verify their business relationship prior to placing the call.

"Knowing whom they can contact and when will become one of the Dealers' most important tools. We hope to make it easier for dealers by continuing to stay ahead of the curve and providing dealers with easy-to-implement turn-key technology solutions. At CallCommand our focus is on helping dealers better establish personal relationships with their customers. With our new technology dealers can rest assured that they are in full compliance with new FTC laws, thereby further improving customer relations," Babbington said.

For the latest on CallCommand's technology and products that improve customer relations, decrease marketing costs, increase market share and aid dealer telemarketing compliance, call 1-866-855-3237 or visit www.callcommand.com

ABOUT CALLCOMMAND(TM):

CallCommand(TM) is a leading provider of communication solutions for retailers, businesses and government agencies.Their patent pending technology decreases marketing and comunication costs while simultaneously improving customer responsiveness. All of their solutions are fully web-based and do not require hardware, software or telephony equipment.

CallStream(TM), CallCommand's core product, is a revolutionary, web-based personalized calling system designed to provide superior voice messaging to cell phones, land phones and other devices. Combining the latest, most innovative telecom and internet technologies, CallStream provides for quick, reliable execution of targeted communications.

CallScan(TM), released simultaneously with new legislation, offers state and federal do not call compliance solutions. CallScan will assist businesses in building an infrastructure to support the new legislation being imposed by the Federal Trade Commission, FCC, State Agencies and even the Treasury Department regulations. Most importantly, this feature will aid Dealers in ensuring that all necessary safe harbor requirements are met.

CommunitySafe, which enlists CallCommand's newly developed emergency broadcast technology, provides communities with a unique new tool to help resolve any community perception issues create safer communities and build top of mind awareness. It is an instant alert and communication system that allows the dissemination of vital information to citizens quickly and effectively. This unique communication tool simultaneously provides any organization with a more cost-effective and timelier way to communicate to their patrons. www.communitysafe.com

For additional information please contact Lindsay Whitson: phone: [phone] x 608 email: [e-mail], or visit CallCommand's web site at www.callcommand.com.