Call vs. click.Mere days after announcing its $5 million first round of funding, local-search company Jambo This article is about the gorilla named Jambo. For other uses, see Jambo (disambiguation). Jambo was a celebrated gorilla housed at Jersey Zoo. The gorilla was born on April 17, 1961, in Zoo Basel, Basel, Switzerland, to mother Achilla and father jumped into a deal with search engine InfoSpace Inc. Terms were not disclosed, but Jambo will be providing its "pay-per-call Pay-per-call is a similar concept to pay-per-click (PPC) advertising which is the dominant form of online advertising. In pay-per-call, however, the advertiser receives a phone call usually initiated through a web form. " technology throughout InfoSpace's search engine. Jambo gives merchants who don't have a Web site an online presence. As an example, if someone searches for those products, the company's contact information pops up--including a special phone number found only on the Web. Jambo doesn't charge companies to be included in its search results, but it does charge every time someone calls them using that number. "We are able to determine where people are searching for local services--which region, which type of service," said Jambo Chief Executive John Melideo. Clicks are a tricky Adrian Thaws (born January 27, 1968), better known as Tricky, is an English rapper and musician important in the trip hop and British music scene (despite loathing the "trip hop" tag). He is noted for a whispering lyrical style that is half-rapped, half-sung. business in the search world, and companies are on an eternal quest to turn clicks into customers. Jambo works on the theory that customers who call a merchant are more likely to convert into a sale. "Today when a call is generated, the merchant is not aware of where those calls came from. We have the ability to identify that," Melideo said. Jambo was founded three years ago by NetZero Inc. founders Ronald Burr burr (bur) bur. burr n. Variant of bur. burr 1. a plant seed capsule carrying many hooked structures which catch in animal coats thus promoting dissemination of the plant. , Stacy Haitsuka and Chris Black Chris Black is a screenwriter and television producer notable for writing and producing mainly science fiction and action series, although he alsoo was a part of the production team of the dramedy Desperate Housewives during its first two seasons. . Staff reporter Hilary Potkewitz can be reached at (323) 549-5225, ext. 226, or by e-mail at hpotkewitz@labusihess journal.com. |
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