Call for Techies Will be an Integral Part of Techies.com's New Advertising Campaign.Business Editors/Interactive &Multimedia Writers MINNEAPOLIS--(BUSINESS WIRE)--Feb. 7, 2000 Campaign to Feature techies.com Members in National Ads; Demonstrates techies.com's Dedication to Technology Professionals techies.com inc., a leading network of local online career resources for technology professionals, today announced a successful and completed &uot;call for techies&uot;: real technology professionals who will appear in the company's national advertising campaign. The &uot;call for techies&uot; was sent out across portions of the techies.com membership base. Members were asked to participate in a &uot;virtual audition&uot; for roles in a commercial that will kick off techies.com's new advertising campaign. techies.com's advertising agency of record, Digital Pulp pulp: see paper. , Inc., is creating the campaign which is expected to launch this Spring. The commercial will feature techies.com members talking about their work and life experiences and challenges of the technology field, while delivering a realistic, documentary-like feel that is representative of the overall campaign. To facilitate the casting process, Digital Pulp created a Web-based casting application that e-mailed a call for entries to a list of techies.com members. techies.com and Digital Pulp were able to view the Web-based responses at the same time, in real time, in their home cities. Within half an hour of the e-mail being sent, 80 qualified techies had posted their photos and statistics, describing their technical savvy, and answering questions like, &uot;what do you love about technology?&uot; &uot;The response that we received to our techies casting call was overwhelming,&uot; said Lee Nadler Nadler may refer to:
Contraction of we are. we're we are communicating with.&uot; &uot;techies.com's greatest resource is our members. We'd we'd 1. Contraction of we had. 2. Contraction of we should. 3. Contraction of we would. we'd have ~would like to celebrate our members by focusing on them and their unique experiences,&uot; said Tom Tracy John Thomas "The Bomb" Tracy (September 7, 1934 - January 24, 1996) was an American football running back in the NFL. He went to two Pro Bowls and attended the University of Tennessee. , director of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , techies.com. &uot;This ad campaign is part of our overall goal to remain focused and dedicated to the needs of the technology professional.&uot; techies.com's ad campaign will consist of print, radio, television, online ads and guerilla-marketing throughout the country. About techies.com techies.com is a leading online destination for technology professionals and for businesses that want to recruit, market to and interact with these professionals. The company allows technology professionals who become its members to maximize their career options, develop productive relationships with potential employers and obtain relevant content on technology-related issues. techies.com also offers large and small companies access to an extensive pool of technology professionals, customized recruiting solutions, access to market intelligence and a marketplace to sell technology-related products and services. The company currently generates revenues primarily from the sale of online recruiting solutions to over 1,100 client companies. techies.com was recently ranked as the number one technology career Web site by PCWEEK. About Digital Pulp, Inc. Digital Pulp, Inc, builds and brands web-based business(sm). Its clients include some of the top companies on the Web, including 1800FLOWERS.COM, AltaVista (AltaVista Company, Palo Alto, CA, www.altavista.com) The first search engine to index every word on a page and provide a retrieval system to extract relevant information. Developed by Digital's Research Labs in Palo Alto in 1995, the AltaVista search engine is available in more than 25 , DoubleClick, LivePerson.com and techies.com. The Digital Pulp team of 40 people resides in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of City's Silicon Alley An area in New York that has become known for its companies devoted to multimedia and the Internet. It is located in Manhattan's "Soho" district, which does not stand for Small Office Home Office, rather it is SOuth of HOuston Street. . Digital Pulp provides a full range of advertising and web related services, in the form of marketing convergence(sm), the next evolution of integrated marketing. |
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