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Call Center 2.0: www.callcenter20.com.


Finally A WORLD-CLASS EVENT
Featuring WORLD-CLASS SPEAKERS
And GLOBAL ATTENDEES
Sponsored By CUSTOMER INTER@CTION SOLUTIONS[R]
The magazine that pioneered, educated, developed and marketed the
contact center industry since 1982.
Finally, a call center trade show that addresses
THE REAL NEEDS of the industry.


Those of you who have been in the industry for several years, I am sure, will agree that the above statement is NOT a sales pitch! It is a statement that addresses the industry's TRUE needs.

Why Do People Attend Conferences And Exhibitions?

During the last quarter century, I have learned that people come to shows for the following reasons:

1. To learn what is new;

2. To learn about cutting-edge technologies because savvy management knows that if a company does not keep up with advanced technologies, that company could face obsolescence ob·so·les·cent  
adj.
1. Being in the process of passing out of use or usefulness; becoming obsolete.

2. Biology Gradually disappearing; imperfectly or only slightly developed.
, which of course leads to going out of business;

3. To gain greater knowledge about the industry from qualified industry leaders;

4. To learn from truly informative, NON-COMMERICAL SEMINARS AND CONFERENCES PRESENTED BY TRUE INDUSTRY EXPERTS;

5. To actually compare and buy new technologies in the exhibit hall;

6. To find out what the competition is up to;

7. Last but not least, to meet and network with industry leaders and decision makers to exchange views and learn from each other's experiences.

The One-Third Rule

1. Long ago, I learned that, at a trade show, one third of knowledge is gained by attending the seminars and conferences, provided they are presented by TRUE industry leaders.

2. The next third comes from visiting every relevant exhibitor and discussing your needs and problems and seeking solutions from exhibitors. In this manner, you can also compare different solutions from different exhibitors prior to purchasing the appropriate technology.

3. The final third of information comes from networking with leading industry experts and colleagues and conferring with them to verify the proper decisions in purchasing the appropriate technology.

Let us remember that the information obtained from each of the above three cases is totally different, but the knowledge they yield is very complementary.

Unfortunately, gaining this important information is currently NOT possible by attending the presently existing call center trade shows, particularly when it comes to learning about and acquiring cutting-edge technology in the call center and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  industries.

Here are some specifics:

Elementary Level Of Conferences

1. It is common knowledge that a low level of conference presentation by unqualified or partially qualified speakers does not merit attendance by senior management. Consequently, in existing shows, you will find very little, if any, decision makers. In addition, at such shows, you will rarely find industry leaders or industry experts with whom to confer about your needs and requirements.

2. The coverage of advanced technology is practically non-existent in currently existing call center conferences. The reason: none of the organizers and/or producers of currently existing call center trade shows have in-depth knowledge of advanced technology or the industry; none have industry leadership in print publications; and, if they exist online, they have extremely poor Alexa rankings, which means they hardly have any Web site traffic due to inadequate content.

3. In addition to such sub-par content, presently existing conferences are not marketed properly and, therefore, hardly any attendees are found in the exhibit hall which, by itself, is wasting the time and money of the exhibitors.

At one recent show, the attendance was so low in the exhibit hall that the exhibitors of Argentine companies This article intends to list the most important companies of Argentina. Food
  • Arcor (candy, food)
  • Bunge y Born (cereals, vegetal oil)
  • Cerveza Quilmes (beer)
  • Circo (supermarket)
Aeronautics
  • Aero Boero
 were actually playing soccer and tennis in the middle of the exhibit hall, surrounded only by other exhibitors during exhibit hours. This low attendance, in my opinion, is the greatest disgrace DISGRACE. Ignominy, shame, dishonor. No witness is required to disgrace himself. 13 How. St. Tr. 17, 334; 16 How. St. Tr. 161. Vide Crimination; To Degrade.  I have ever witnessed in any conference in our industry.

4. As I tour the hall and meet the exhibitors at such shows, unfortunately, I hear a barrage of complaints from exhibitors that, "There is no traffic here, and we can't wait to find a better convention to exhibit at."

As I was walking through such a poorly organized and marketed trade show, I asked myself, "What have they done to my industry? Did the organizers really give a damn Verb 1. give a damn - show no concern or interest; always used in the negative; "I don't give a hoot"; "She doesn't give a damn about her job"
care a hang, give a hang, give a hoot
 about the industry, attendees and exhibitors or are they in it just to make some money and run the show into the ground?" I was truly disappointed and came to the conclusion that this comedy of errors must stop.

Those of you who have been in the industry for more than 20 years, I am sure, recall that TMC TMC Technology Marketing Corporation (Norwalk, Connecticut)
TMC Texas Medical Center (Houston, TX)
TMC Traffic Message Channel
TMC The Movie Channel
TMC Traffic Management Center
 once sponsored the industry's leading call center trade show, called TBT TBT,
n See theta brainwave training.

TBT Transcervical balloon tuboplasty, see there
 (Telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations.  and Business Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. ) Conference and Exhibition. We have decided that the time has arrived for us to come in with a truly cutting-edge, technology-focused convention for the call center/CRM industry.

Differentiation

I asked Greg Galitzine, an Editorial Director of TMC who actually designed and engineered the conference program for Call Center 2.0, to explain how he would differentiate Call Center 2.0 with existing conferences? Here are his comments:

"What sets Call Center 2.0 apart from the competition? Quite simply, there is no other venue that offers such an in-depth education on the very subjects you need to know if your job is to select the technology that makes your contact center run effectively and PROFITABILITY.

IP technologies have taken telecommunications by storm. As such, if you are tasked with making telecom purchasing decisions for your contact center, you need to be up to speed on the latest developments and the latest tools available to help you deploy and manage agents in the most efficient, cost-effective way possible.

Call Center 2.0 is the leading event for call center management to learn about using IP communications A general term for networks that use the IP protocol for voice (VoIP) and video traffic. See IP telephony.  to improve efficiency, reduce costs and increase the level of customer service. Attendees will learn about IP call centers and VoIP, deploying IP-based home agents, speech technologies, CRM, workforce optimization optimization

Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics.
 and all other technologies that improve call center effectiveness and efficiency.

The Call Center 2.0 conference program will also feature specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 content from the Telework See telecommuting.  Coalition, so if you're looking to learn about the latest developments surrounding Work@Home technologies, policies, procedures and processes, there's only one event to turn to: Call Center 2.0."

The Real Needs Of The Industry

Because of the above reasons, we decided we would develop Call Center 2.0, a trade show that addresses THE REAL NEEDS OF OUR INDUSTRY as presented by TRUE INDUSTRY LEADERS.

Unsurpassed Global Marketing Brings 9,000 Decision Makers From Around The World Every Time

Call Center 2.0 will be collocated with TMC's world-renowned INTERNET TELEPHONY Another term for IP telephony and VoIP. In the late 1990s, some people made a distinction between Internet Telephony and VoIP: Internet telephony referred to voice over the public Internet, while VoIP referred to voice over private IP networks.  Conference & EXPO, which traditionally brings 8,000 to 10,000 senior management attendees from around the globe.

This global audience represents conferees from an average of 115 countries at every show!! Obviously, this verifiable number of global attendees is unmatched by any other existing, related conference.

25 Years Of Excellence

On May 4, 2006, Mr. Steve Brubaker, Senior Vice President of InfoCision Management Corporation, a leading, high-quality teleservices outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management.  company, honored me on behalf of the contact center industry in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 with a bronze plaque plaque (plak)
1. any patch or flat area.

2. a superficial, solid, elevated skin lesion.


attachment plaques
. On the plaque it reads:

"To Mr. Nadji Tehrani Nadji Tehrani is an American businessman, the founder and CEO of Technology Marketing Corporation (TMC), which publishes magazines and runs conferences devoted to the business of telemarketing, a word on which Tehrani himself holds a registered trademark. , for 25 years of excellence .... teleservices industry founder, leader and visionary." (See the June 2006 issue for coverage of the Lifetime Achievement Award ceremony). Of course, I was extremely humbled. Given the above background, it is my humble opinion that one needs to dominate ALL three vitally important components of integrated marketing in order to qualify to sponsor a cutting-edge, well attended global contact center trade show.

TMC Dominates The Three Vital Areas Of Integrated Marketing

1. Print Media Marketing

As you know, our flagship publication, Customer Inter@ction Solutions, which recently celebrated its 25th year anniversary, has been the voice of the industry since 1982 and is still regarded worldwide as "THE ONLY CREDIBLE SOURCE OF INFORMATION ON THE INDUSTRY." Therefore, TMC continues to dominate the printed media. This helps us bring savvy, targeted attendees and speakers to Call Center 2.0.

2. Online Supremacy SUPREMACY. Sovereign dominion, authority, and preeminence; the highest state. In the United States, the supremacy resides in the people, and is exercises by their constitutional representatives, the president and congress. Vide Sovereignty.  

As you also know, TMC continues to dominate the online traffic by bringing in over one million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  per month and 18 million page views per month to our Web site, www.tmcnet.com. No other technology medium that focuses on our industry and no other business publication even comes close to TMC's Alexa rankings. For the information of our valued readers, Alexa.com is a highly respected Web site traffic auditing agency. As such, the lower the ranking number on Alexa.com, the higher the traffic. TMCnet.com, the Web site of TMC, ranks better than three quarters of the Fortune 500 companies and it is the world's leading communications and technology Web site. Therefore, TMC's Web domination, which is second to none in our industry, plays a unique and powerful role in the marketing of all TMC events.

3. Events Supremacy

Based on the marketing power of TMC's highly respected, industry-leading publications such as INTERNET TELEPHONY[R] magazine, Customer Inter@ction Solutions[R] magazine, IMS (1) See IP Multimedia Subsystem.

(2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS.
[TM] and SIP[TM] magazines, the quality and quantity of senior management attendance at INTERNET TELEPHONY[R] Conference and EXPO (which encompasses Call Center 2.0) is second to none.

TMC's unquestioned supremacy in all three of the above vitally important areas will continue to differentiate Call Center 2.0 as well as the cutting-edge technology offerings in the IP contact center, workforce optimization, CRM and speech technology areas.

For all of the above reasons, we believe that any serious executive who is interested in learning about applications, implementations and cutting-edge technologies in the contact center, CRM and call center arenas must attend Call Center 2.0 (October 10th to 13th, 2006, located at one of the best venues in the world, San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation).
San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951.
, at the San Diego Convention Center The San Diego Convention Center is the main convention center for the city of San Diego, California. It is located in the Marina district of downtown San Diego near the Gaslamp Quarter, at 111 West Harbor Drive. ). I therefore enthusiastically welcome you to Call Center 2.0, the industry's truly global and leading advanced technology event.

In Short

If you are serious about taking your call center, CRM and teleservices center to the next level, Call Center 2.0 is the only show you need to attend! (www.callcenter20.com).

As always, I welcome your valued comments. Please e-mail me at ntehrani@tmcnet.com.

IMPORTANT: Please remember where you first read this pioneering effort before the copycats copy us (as usual) and pass it off as their own.

By: Nadji Tehrani, Founder, Chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Editor-in-Chief, Technology Marketing Corporation

[ILLUSTRATION OMITTED]

RELATED ARTICLE: Call Center 2.0 [TM]

October 10-13, 2006 * San Diego, California

www.callcenter20.com

Special Collocated Events & Workshops

Thursday, October 12, 2006

(8:30-9:00) Keynote Presentation by Eli Borodow, Oracle (Former CEO, Telephony Meaning "sound over distance," it refers to electronically transmitting the human voice. In the beginning, telephony dealt only with analog signals in the circuit-switched networks of the telephone companies. @Work)

(9:15-10:15) INTERNET TELEPHONY Keynote Session Featuring AT & T and Lucent

(10:15-11:00) INTERNET TELEPHONY Keynote Presentation by Microsoft

(11:00-5:00) Visit the Exhibit Hall

(1:00-1:45)

How to Calculate Your Brand Ambassador's Bottom-Line Value Presented by Hitachi Consulting

TDM-to-IP Migration Strategies Presented by Paraxip Technologies

Telework Coalition Workshop: Ask the Chiefs of Well Established Work@Home Programs

(2:00-2:45)

Ethical Implications

Benefits of IP in the Contact Center Presented by SOS SOS, code letters of the international distress signal. The signal is expressed in International Morse code as … — — — … (three dots, three dashes, three dots). , Eicon Networks--Americas

Telework Coalition Workshop: Why Home-Based Agents: "There's No Place Like Home"

(3:00-3:45)

Designing the Next-Generation Distributed Call Center SIP in the Contact Center Presented by Genesys

Telework Coalition Workshop: Outsourcing to Call Centers with Work@Home Agents

(4:00-4:45)

Managing Virtual Teams: Obstacles & Opportunities Presented by Spanlink Communications

Shift Your Contact Center from Reactive reactive /re·ac·tive/ (re-ak´tiv) characterized by reaction; readily responsive to a stimulus.

re·ac·tive
adj.
1. Tending to be responsive or to react to a stimulus.

2.
 to Real Time

Telework Coalition Workshop: Enabling Technologies and Telecommunications

(5:30-6:00) INTERNET TELEPHONY Keynote Presentation by Motorola

(6:00) Networking Reception

Friday, October 13, 2006

(8:45-9:15)

Today's Advanced Workforce Optimization Solutions Presented by IEX IEX Ion Exchange (chromatography)
IEX Inter-Exchange Carrier
 

Advanced Contact Center Solutions For Teleservices and Call Centers Presented by Neocase

Telework Coalition Workshop: Business Continuity with Work@Home Agents

(9:30-10:15) Keynote address keynote address
n.
An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech.

Noun 1.
 by Prem Uppaluru, Transera

(10:15-11:00) Keynote addresses by Dr. Jon Anton, Benchmark Portal & Dr. Donald Brown Donald E. Brown is an American professor of anthropology (emeritus). He worked at the University of California, Santa Barbara. He is best known for his theoretical work regarding the existence, characteristics and relevance of universals of human nature. , Interactive Intelligence

(11:00-3:00) Visit the Exhibit Hall

(12:15-1:00)

Trends in the Next-Generation Contact Center Presented by LiveVox, SPIRIT, SoundBite Communications

Best Practices & Processes/Metrics for Customer-Centric Operations Presented by Coastal Training Technologies

Telework Coalition Workshop: How to Make Work@Home Agents Happen

(1:15-2:00)

Gaining the Competitive Edge Through Intelligent Communications Presented by Avaya

IP Contact Center Shootout Shootout

Venture capital jargon. Refers to two or more venture capital firms fighting for the startup.
 Presented by Jacada, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Five9, Inc., Witness Systems

Telework Coalition Workshop: Staffing, Training, and Supervising for Work@Home agents

(2:15-3:00)

VoIP in the Contact Center--A Case Study Presented by FrontRange Solutions This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  

IP Contact Center Shootout Presented by Jacada, NEC, Five9, Inc., Witness Systems

Security: Policies, Procedures, and Processes
COPYRIGHT 2006 Technology Marketing Corporation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Publisher's Outlook
Author:Tehrani, Nadji
Publication:Customer Interaction Solutions
Date:Sep 1, 2006
Words:2109
Previous Article:A call center? We're not a call center!(Last Call)
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