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California Tomato Growers Association Announces Tasty New Campaign with Award-Winning Chef Norman Van Aken.


STOCKTON, Calif. -- The California farmers who produce more than 90 percent of the nation's processed tomatoes are proud to have one of America's most renowned chefs, Norman Van Aken, join with them to spread the word about these fresh-canned and nutritious nutritious /nu·tri·tious/ (noo-trish´us) affording nourishment.

nu·tri·tious
adj.
Providing nourishment; nourishing.



nutritious

affording nourishment.
 red fruits. It is their pleasure also to celebrate the opening of NORMAN'S Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Van Aken's new restaurant in West Hollywood, California West Hollywood, an incorporated city in Los Angeles County, California, was founded on 29 November 1984. The total residential population is just over 37,000; however, the nighttime and weekend population swells to between 80,000 and 100,000, with a high of up to 500,000 during .

One of America's most visionary new cuisines -- a blend of Latin, Caribbean, Asian, and American flavors -- Chef Van Aken's New World Cuisine is dedicated to the fusion of flavors, the culture, and history of these regions. With techniques gleaned from his travels around the world and his own "Norman" touch, he has developed his signature culinary movement to include the essence of this country and its dynamic ethnic mix, particularly in his home of south Florida. He is truly one of America's greatest chefs.

Growing up in Diamond Lake, Illinois, Van Aken fell in love with the eccentric "end of the rainbow end of the rainbow

the unreachable end of the earth. [Western Folklore: Misc.]

See : Remoteness
" town of Key West in the 1970's where he began to weld his own unique style of cuisine. He is one of the only chefs in America to have won The James Beard
For New Zealand architect James (Jim) Beard, see James Beard (architect)


James Beard (May 5, 1903–January 21, 1985) was an American chef and food writer. James Beard is recognized by many as the father of American gastronomy.
 Award, The Robert Mondavi Robert Gerald Mondavi born May 18 1913 (1913--) (age 94) in Virginia, Minnesota, United States is a leading vineyard operator whose technical improvements and marketing strategies brought  Award, and The Food Arts Silver Spoon, a trifecta tri·fec·ta  
n.
A system of betting in which the bettor must pick the first three winners in the correct sequence. Also called triple.



[tri- + (per)fecta.]
 in the culinary world. With a passion for writing that began at the age of 17, Van Aken has authored several award-winning cookbooks The following is a list of cookbooks, sorted alphabetically by author's surname. This is not a list of external links to commercial sites; please list only cookbooks here.
This literature-related list is incomplete; you can help by [ expanding it].
 that are treasures not only for their unique recipes and lavish photography by award-winning Tim Turner Tim Turner (born 1924 in Bexley, Kent) is a British actor who performed in the 1950s and 1960s.

He is most notable for a role in which he was not seen, providing the voice for the title role for the British TV adaptation of the famous HG Wells novel,
, but also because they read like an adventure novel that lure the reader to the South Florida of Hemingway.

Never forgetting his grassroots heritage, Van Aken has been a champion of farmers. It's my pleasure to support the farmers of California -- my second home."

In his kitchen, Van Aken points to his reliance on certain ingredients that are staple items, including processed tomatoes from California.

"Where would this country be without tomato paste, tomato sauce, canned tomatoes Canned tomatoes are tomatoes, usually peeled, that are sealed into a can, after having been processed by heat.[1]

Variants
Plum tomatoes such as Roma or San Marzano are the most common choice for canning, since they have a greater solid-to-liquid ratio
 and on a Sunday morning Sunday Morning may refer to:
  • "Sunday Morning (radio program)", a Canadian radio program formerly aired on CBC Radio One
  • CBS News Sunday Morning, a television news program on CBS in the United States
  • Sunday Morning (TBS TV series)
, a dangerously spicy Bloody Mary?" he asks. The man who doesn't hesitate to draw a correlation between human sensuality and the food he serves, adds with a grin, "In all my explorations, in my adventures in and out of the kitchen, there are three things I know I can count on -- my sharpest knives, my collection of books...and California processed tomatoes. They're always in season."

The California Tomato Growers Association (CTGA CTGA California Tomato Growers Association, Inc.
CTGA Certificate in Teaching German to Adults
CTGA Christmas Tree Growers Association (Chesterfield, MO) 
) this month launched a website for home cooks featuring recipes from chefs who favor the product's versatility and year-round availability. The site contains some of the recipes and beautiful photography for which Van Aken's cookbooks are known. The website address is www.californiatomatoes.org. Additionally, Van Aken's recipes containing the products grown by CTGA farmers are being disseminated disseminated /dis·sem·i·nat·ed/ (-sem´i-nat?ed) scattered; distributed over a considerable area.

dis·sem·i·nat·ed
adj.
Spread over a large area of a body, a tissue, or an organ.
 broadly to publicize pub·li·cize  
tr.v. pub·li·cized, pub·li·ciz·ing, pub·li·ciz·es
To give publicity to.


publicize or -cise
Verb

[-cizing, -cized]
 their versatility and flavor -- not to mention one of their chief benefits of year-round availability. To drive this point home, the slogan for the campaign is "Always in Season."

"We are extremely pleased to work with such a world-renowned Chef as Norman Van Aken as he brings his New World Cuisine to California," says Ross Siragusa, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of the California Tomato Growers Association. "NORMAN'S restaurant goers will experience first hand not only the healthy benefits of processed tomatoes but the incredible talent behind Norman's delectable creations featuring tomatoes grown and processed in California." added Siragusa.

As he opens NORMAN'S Los Angeles, we welcome Norman Van Aken to California. California's tomato growers definitely appreciate great chefs they can count on.

About California Tomato Growers Association

The California Tomato Growers Association, a grower owned Association headquartered in Stockton, California Stockton is a city in California and the seat of San Joaquin County (the 5th largest agricultural county in the United States). According to 2007 estimates by the California Department of Finance, Stockton has a population of 289,789 (689,689 MSA) and is the 13th largest city in , has been dedicated to representing the interests of processing tomato growers statewide for over half a century. CTGA provides economic, public policy and business leadership for the benefit of growers and the industry. Its member services include bargaining, communications and advocacy to ensure the stability, viability and prosperity of the industry.

About Norman Van Aken

Truly one of America's greatest chefs, Norman Van Aken recently opened Norman's Los Angeles bringing the New World Cuisine of his world famous Florida restaurants, Norman's and Mundo in Miami and Orlando, Florida The city of Orlando is a major city in central Florida and is the county seat of Orange County, Florida. According to the 2000 census, the city population was 185,951. A 2006 U.S. , to the West Coast. Dedicated to the fusion of Latin, Caribbean, Asian, and American flavors and given his own "Norman" touch, Van Aken's menus result in something that is no less than sensational.

The James Beard Award, The Robert Mondavi Award, and The Food Arts Silver Spoon are only a few of the recognitions accorded to Van Aken. With a life-long passion for writing, Van Aken has authored several award-winning cookbooks that read more like adventure novels than kitchen tours. For more information on Chef Van Aken, visit www.normans.com.
Chef Norman Van Aken's "Barbecued Ropa Vieja" Recipe
                 Featuring Lycopene-rich Tomato Sauce

A[paragraph]   Barbecued Ropa Vieja

A[paragraph]   4 to 5 pounds chuck steak
A[paragraph]   Salt and pepper
A[paragraph]   2 tablespoons pure olive oil
A[paragraph]   2 tablespoons butter
A[paragraph]   2 large onions, sliced
A[paragraph]   12 garlic cloves, thinly sliced
A[paragraph]   1 cup water
A[paragraph]   1 (8 ounce) can tomato sauce

A[paragraph]   3 tablespoons brown sugar
A[paragraph]   1 teaspoon dry mustard
A[paragraph]   1/2 cup fresh lemon juice
A[paragraph]   1/2 cup Spanish sherry vinegar
A[paragraph]   1/2 cup tomato ketchup
A[paragraph]   2 tablespoons Worcestershire sauce
A[paragraph]   1 tablespoon ground cumin
A[paragraph]   1 tablespoon black pepper

A[paragraph]   Season both sides of steak with salt and pepper. Heat oil in
large, heavy saucepot and sear steak on both sides over medium-high
heat. Remove and set aside. Add butter to the pan and when it begins
to foam, add onions and garlic. Cook until caramelized, about 15
minutes.

A[paragraph]   Deglaze pan with water, scraping the bottom often. Reduce heat to
very low and add the meat. Add tomato sauce. Cover the pan and cook
for 2 hours, turning steak after 1 hour.

A[paragraph]   Meanwhile, combine brown sugar, dry mustard, lemon juice, vinegar,
ketchup, and Worcestershire sauce in a small bowl to make barbecue
sauce. When the meat has cooked for 2 hours, uncover the pan, skim
excess fat, and add the barbecue sauce. Cover pan and cook 1 hour
longer.

A[paragraph]   Remove meat from the pan and allow to cool. Reduce sauce over high
heat, 10-20 minutes, until it thickens. Shred the meat, discarding and
fat or bones. Reduce heat to low, adding the meat to the reduced sauce
in the pot. Add the pepper and cumin and cook 10 minutes longer.

A[paragraph]   Serve over diced and roasted sweet potatoes and cooked sweet corn,
with a poached egg on top.

A[paragraph]   Serves 6

A[paragraph]   Norman Van Aken (C) Copyright, All Rights Reserved.
A[paragraph]   Courtesy California Tomato Growers Association

COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 30, 2004
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