California Teens Encouraged to "Hold Off" on Sex in New Statewide Advertising Campaign.SACRAMENTO, Calif.--(BUSINESS WIRE)--Aug. 24, 1998-- Abstinence-Based Radio Spots and Mall Kiosk Mall kiosks are the free standing kiosks in malls for retail sales. Almost unknown just twenty years ago, the retail kiosk (mall kiosk) is now common in airports and shopping malls. Mall kiosks use otherwise under-used floor-space in the malls. Posters Continue the Effort by the Partnership for Responsible Parenting to Curb Teen Pregnancy The California Department of Health Services Department of Health Services may refer to:
verb refrain from, avoid, decline, give up, stop, refuse, cease, do without, shun, renounce, eschew, leave off, keep from, forgo, withhold from, forbear, desist from, deny yourself, kick ( sex. The campaign is part of the Partnership for Responsible Parenting's comprehensive efforts to reduce teen and unwed pregnancy in California. The new abstinence-based radio spots and mall kiosk posters will run statewide through the spring of 1999. "These ads speak directly to teens about postponing sexual activity," said State Health Director Kim Belshe. "They use language and social situations that teens can easily identify with. The messages empower teens to make responsible decisions and postpone sexual activity until they are older, more mature and ready to start a family and raise a child." California has one of the highest teen pregnancy rates in the nation, with nearly 65,000 teens giving birth each year, or one birth every eight minutes. To reach teens and educate them about the consequences of teen pregnancy, four 60-second radio advertisements begin airing today in target markets including Bakersfield, Fresno, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Sacramento, San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- all "hot spots hot spots acute moist dermatitis. " of teen pregnancy. The following ads directly address the issue of teen pregnancy: -- "Girlfriends" features two teenage girls talking about sex. One girl shares with her friend that she and her boyfriend are going to "hold off" on sex because she has plans for the future, including school and a career. -- "Decisions" features a teenage boy who discusses how tough it is being a teenager and how much tougher life would be if he was a teen dad. He is going to "hold off" on sex to ensure that he doesn't become a father until he's ready. -- "Missing Out" features a teenage girl whose friend is a teen mother. The girl discusses how she used to think that she would be missing out by not having sex; but when she sees how her friend's life has changed by having a baby, she realizes that it's her friend who is actually missing out. -- "Wish I'd Waited" features a teenage mother who discusses how overwhelmed o·ver·whelm tr.v. o·ver·whelmed, o·ver·whelm·ing, o·ver·whelms 1. To surge over and submerge; engulf: waves overwhelming the rocky shoreline. 2. a. she is and wishes she would have waited until she was older to have a baby. In addition to the radio spots, the advertising campaign will reach teens at shopping malls. Kiosk posters in English and Spanish will blanket malls statewide with hard-hitting messages about the reality of teen pregnancy. The posters reinforce the messages communicated in the radio spots and encourage teens to "Hold Off on Sex. Hold on to Your Future." The new advertisements are the second of a series that was launched last year as part of Governor Pete Wilson's Partnership for Responsible Parenting's public awareness media campaign. Last year, in a survey of 800 adults and 252 teens, seven out of 10 adults and nine out of 10 teens recalled messages heard from the Partnership for Responsible Parenting's advertising. The Partnership for Responsible Parenting began in April 1997, when Governor Wilson signed the largest teen pregnancy prevention measure in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The Partnership has a four-tiered approach: 1) community challenge grants that fund local community programs aimed at decreasing teen pregnancy and fatherlessness; 2) mentoring programs that link responsible adults with at-risk youth to help them with life choices; 3) stronger enforcement of the state's statutory rape Sexual intercourse by an adult with a person below a statutorily designated age. The criminal offense of statutory rape is committed when an adult sexually penetrates a person who, under the law, is incapable of consenting to sex. laws; and 4) a statewide public outreach and media campaign to educate Californians about the issue of teen and unwed pregnancy and to inspire them to become active participants in the solution. Two toll-free telephone numbers A toll-free, Freecall, Freephone, or 800 number is a special telephone number, in that the called party is charged the cost of the calls by the telephone carrier, instead of the calling party. , 877/7-HOLD-OFF (877/746-5363), and 888/UNA-VIDA (888/862-8432) for Spanish-speaking audiences, provide Californians with facts and referrals to local programs that focus on the problems associated with teen pregnancy.
CONTACT: Carla Agar, 916/657-3064
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