California Poison Control System Wins Medical Marketing Association Top Award.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- The California Poison Control System (CPCS CPCS Common Part Convergence Sublayer CPCS College of Public and Community Service (various universities) CPCS Committee for Public Counsel Services (Massachusetts) CPCS Check Processing Control System ) has won the 2007 International Award of Excellence (IN-AWE) from the Medical Marketing Association and the Coalition for Healthcare Communicators for its outstanding consumer marketing campaign. The IN-AWE Award is the most prestigious award for marketing and communications in the area of health care. The judges, who selected the winners from more than 800 entries from 160 companies in the U.S. and Canada, chose the CPCS consumer campaign "Don't Guess. Be Sure." as the year's best in the public service/integrated marketing category based on "powerful strategy, creative execution and measurable results." Historically, parents in low-English proficient and low-income communities nationwide experience low awareness and use of poison control services. To address this problem, the CPCS created an integrated, consumer-friendly, multilingual, culturally relevant, and literacy-appropriate campaign based on extensive research. Easy to read brochures with refrigerator magnets, information cards with telephone stickers, a CD ROM, and baby greeting cards were developed in English, Spanish, Chinese, Korean and Vietnamese and distributed free of charge. "We are honored to receive this prestigious award from the Medical Marketing Association," said Iana Simeonov, director of program development, CPCS. "Our campaign has resulted in a 25 percent increase in the number of calls among the non-English speaking community in California, which means we are sending a clear message to consumers while also taking some strain off already burdened emergency services emergency services Emergency care '…services …necessary to prevent death or serious impairment of health and, because of the danger to life or health, require the use of the most accessible hospital available and equipped to furnish those services' ." The California Poison Control System is available to consumers and health professionals 24/7 by calling 1-800-222-1222 and staffed by trained and certified pharmacists, nurses and Poison Information Providers. The service is free, confidential and interpreters are available. Materials are available at www.calpoison.org. The CPCS has four divisions located at UC Davis Medical Center The UC Davis Medical Center is a major research hospital located in Sacramento, California and is the primary teaching hospital of UC Davis School of Medicine. Researchers and specialists at the 577 licensed bed medical center work in over 150 areas of specialty. in Sacramento, San Francisco General Hospital San Francisco General Hospital is the main public hospital in San Francisco, California, and the only Level I Trauma Center serving San Francisco and San Mateo. The hospital budget is for only 302 beds at SFGH. in San Francisco, Children's Hospital Central California Children's Hospital Central California is a 297 bed pediatric hospital located on the San Joaquin River just north of Fresno, California, USA. The hospital has a 45,000 square mile service area covering most of California's central San Joaquin Valley. in Fresno/Madera and the UC San Diego Medical Center in San Diego. The CPCS is administered by the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States). San Francisco School of Pharmacy, Department of Clinical Pharmacy and responsible to the California Emergency Medical Services Authority The California Emergency Medical Services Authority (EMSA or EMS Authority) is an agency of California State government. The California EMS Authority is one of the thirteen departments within the California Health and Human Services Agency. . "Don't Guess. Be Sure" is funded through a grant from the Health Resources Services Administration's Poison Control Bureau. |
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