California Pizza Kitchen Delivers New Frozen Pizzas to Hawaii; Benefit to Welcome the Arrival of the Pizzas to be Held on April 24.Business Editors CHICAGO--(BUSINESS WIRE)--April 19, 2001 California Pizza Kitchen California Pizza Kitchen (NASDAQ: CPKI, known within the food industry as CPK) is a casual dining restaurant chain that specializes in California-style pizza. The restaurant was started in 1985 by attorneys Rick Rosenfield and Larry Flax in Beverly Hills, California, (Nasdaq:CPKI CPKI California Pizza Kitchen, Inc ), a restaurant chain acclaimed for reinventing pizza, and Kraft Pizza Company, the leader in the frozen pizza industry, introduce convenient and great-tasting gourmet pizza with the launch of CALIFORNIA PIZZA KITCHEN(R) Frozen Pizza in Hawaii. Now available in grocers' freezers, the new product line features seven of the restaurant's most popular gourmet pizzas: BBQ BBQ barbecue Chicken; Five Cheese & Tomato; Sausage, Pepperoni & Mushroom mushroom, type of basidium fungus characterized by spore-bearing gills on the underside of the umbrella- or cone-shaped cap. The name toadstool is popularly reserved for inedible or poisonous mushrooms, but this classification has no scientific basis. ; Thai Chicken; Garlic Chicken; Portobello por·to·bel·lo or por·ta·bel·la or por·to·bel·la n. pl. por·to·bel·los or por·ta·bel·las A mature, very large cremini mushroom. [Origin unknown.] Mixed Mushroom; and Rosemary Chicken Potato. Ready and hot from the oven in under 30 minutes, these delicious pizzas have a suggested retail price of $4.99. "Now, even more people will be able to enjoy our most popular pizzas," said Rick Rosenfield, co-founder and co-chairman of California Pizza Kitchen (CPK CPK creatine kinase. CPK creatine phosphokinase. ). "We want to bring our restaurant-quality pizzas to people who don't have time to come in to the restaurants or may not have a restaurant near them." "Our passion for creating delicious pizzas was combined with Kraft's proprietary self-rising crust technology and manufacturing and marketing expertise to deliver premium quality pizzas that are among the best in your grocer's freezer," said Larry Flax flax, common name for members of the Linaceae, a family of annual herbs, especially members of the genus Linum, and for the fiber obtained from such plants. The flax of commerce (several varieties of L. , co-founder and co-chairman of CPK. "The proof is in the product. Consumers in many of the major U.S. cities are embracing these frozen pizzas with a passion, and we hope that Hawaiians enjoy them just as much." The pizzas are available in Safeway, Foodland, Times and Star Markets. CPK is celebrating the launch of its frozen pizzas by hosting a fun and "ono" fundraiser for the Variety School of Hawaii, a popular school for children 5-14 with special needs. Every bit of the $40 ticket price will be given to the Variety School. The buffet dinner party is on Tuesday, April 24, from 6:00pm-9:00pm at CPK's Kahala Mall in Honolulu. There will be continuous entertainment, a "guess the number of pizzas in the freezer" contest (the winner will take home the pizzas and the freezer), an all-you-can-eat-and-drink buffet dinner, and the opportunity to mingle with some of the most interesting and well-known people in Hawaii. California Pizza Kitchen, Inc., founded in 1985, is a leading casual dining chain in the premium pizza segment. The full service restaurants feature an imaginative line of innovative hearth-baked pizzas and a broad selection of distinctive pastas, salads, soups and sandwiches. The chain operates, licenses or franchises 114 restaurants, of which 84 are company-owned and 30 operate under franchise or license agreements. California Pizza Kitchen can be found on the World Wide Web at www.cpk.com. Kraft Pizza Company is part of Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for , Inc., the nation's largest consumer packaged foods company. |
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