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California Paints Introduces Prep' n Size Wallpaper Primer with Microban Antimicrobial Protection.


Business Editors

ANDOVER, Mass.--(BUSINESS WIRE)--Jan. 26, 2004

New Primer to Inhibit Growth of Bacteria, Mold and Mildew mildew, name for certain fungi and protists, for the diseases they cause in various crops, and for the discoloration (and sometimes the weakening and disintegration) they cause in such materials as leather, fabrics, and paper.  That Can

Cause Stains and Odors Odors

anosmia

Medicine. the absence of the sense of smell; olfactory anesthesia. Also called anosphrasia. — anosmic, adj.

halitosis

bad breath; an unpleasant odor emanating from the mouth.
 on the Primer Surface

California Paints, an innovative paint manufacturer, today announced the introduction of its Prep' n Size(R) Wallpaper wallpaper was used in Europe in the 16th and 17th cent. as an inexpensive substitute for costly hangings. The French developed marbled papers, introduced from the East via Italy and used at first for box coverings, into larger sheets for wall coverings and also made  Primer with Microban(R) antimicrobial antimicrobial /an·ti·mi·cro·bi·al/ (-mi-kro´be-al)
1. killing microorganisms or suppressing their multiplication or growth.

2. an agent with such effects.
 product protection. The nationally renowned Microban technology inhibits the growth of bacteria, mold and mildew that can cause stains and odors on the primer coating surface, and is available in many of California Paints' high quality interior paints.

Mold and mildew are simple, microscopic organisms that can grow virtually anywhere and are potentially destructive to wallpapered surfaces - causing staining, decomposition decomposition /de·com·po·si·tion/ (de-kom?pah-zish´un) the separation of compound bodies into their constituent principles.

de·com·po·si·tion
n.
1.
 and objectionable musty odors. Spores Spores
A state of "suspended animation" that some bacteria can adopt when conditions are not ideal for growth. Spores are analogous to plant seeds and can germinate into growing bacteria when conditions are right.
 germinate and grow on wallpaper material as well as the organic adhesives used during the application process.

Prep' n Size(R) Wallpaper Primer represents a breakthrough in primer technology by providing high-performance characteristics, plus resistance to bacteria, mold and mildew that can cause deterioration de·te·ri·o·ra·tion
n.
The process or condition of becoming worse.
 of the coating. It is a unique 100% acrylic acrylic, artificial fiber made from a special group of vinyl compounds, primarily acrylonitrile. Acrylic fibers are thermoplastic (i.e., soften when heated, reharden upon cooling), have low moisture regain, are low in density, and can be made into bulky fabrics.  latex latex, emulsion of a polymer (e.g., rubber) in water (see colloid). Natural latexes are produced by a number of plants, are usually white in color, and often contain, in addition to rubber, various gums, oils, and waxes.  formulation that properly prepares most interior surfaces for wallpaper, foil, flock, canvas-backed vinyl, paper-backed vinyl and canvas wall coverings. This one-step product bonds to most surfaces eliminating the need for sanding, priming and sizing. It is not water sensitive when dried, and allows for easy future removal of wallcoverings.

"Our new Prep' n Size Wallpaper Primer with Microban protection is the next step in the evolution of our high-quality primers," said Ron Boyajian, product marketing manager of California Paints. "The antimicrobial agent is an integral part of the product's molecular structure, meaning it will not wash or rub off, and will provide our customers with maximum protection for many years."

Built-in Microban antimicrobial protection provides consistent and proven effectiveness against microbes that cause stains, odors and product deterioration. Microban antimicrobial protection has been incorporated in a broad array of products, including shopping carts, cutting boards, kitchen utensils, sinks, tubs, air filters, footwear, textiles and more.

About California Paints

Based in Andover, Mass., California Paints is a division of the employee-owned California Products Corporation, an innovative manufacturer of quality paints, coatings, and sports surfacing systems since 1926. Today, California Paints continues to blaze a trail in the paint industry. Recently, its line of 2010 Interior and Exterior Finishes set a new standard for 100% Acrylic Latex technology. The Fres-Coat house paint has been rated #1 by a leading consumer publication and Storm Stain(R) competes successfully with national stain lines. California Paints products are sold exclusively through select independent paint retailers. For more information or to locate a California Paints' retailer, visit www.californiapaints.com.

MICROBAN is a registered trademark of Microban Products Company.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 26, 2004
Words:443
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