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California Paints Introduces New Pacific Exterior Paint Finishes; New Exterior Paint Line Sets A New Standard For 100% Acrylic Latex Technology.


Business Editors

ANDOVER, Mass.--(BUSINESS WIRE)--March 23, 2004

California Paints, an innovative paint manufacturer, today announced the introduction of its new exterior paint line, Pacific(R) Exterior Finishes. The Pacific Exterior product will accompany California's premium 2010(R) Exterior and flagship Fres-Coat(TM) Exterior products, which have been rated #1 by the nation's leading consumer reporting publication for three consecutive years.

The Pacific Exterior line is an extension of the very successful Pacific Interior product offering. "This new product has been under development for several years. After considerable testing, we are now able to offer a product that is superior to most companies' top-of-the-line products at a very economical price point," says Ron Boyajian, Product Marketing Manager for California Paints.

Pacific(R) Exterior Finishes is an acrylic acrylic, artificial fiber made from a special group of vinyl compounds, primarily acrylonitrile. Acrylic fibers are thermoplastic (i.e., soften when heated, reharden upon cooling), have low moisture regain, are low in density, and can be made into bulky fabrics.  latex latex, emulsion of a polymer (e.g., rubber) in water (see colloid). Natural latexes are produced by a number of plants, are usually white in color, and often contain, in addition to rubber, various gums, oils, and waxes.  formulation formulation /for·mu·la·tion/ (for?mu-la´shun) the act or product of formulating.

American Law Institute Formulation
 that is available in flat, low-luster and satin satin, lustrous silk in which the filling is so arranged as to bind the warp as seldom as possible and so spaced that practically nothing shows but the warp. Satin was first woven by the ancient silk weavers of China and was greatly desired by early Greeks and Romans.  gloss. Along with these three finishes are two primers, Pacific Exterior Alkyd al·kyd  
n.
A widely used durable synthetic resin derived from glycerol and phthalic anhydride. Also called alkyd resin.



[alky(l) + (aci)d.]

Noun 1.
 and Pacific Exterior Latex. A very modern and informative color card will also accompany the new exterior paint line. Suggested retail pricing for Pacific Exterior ranges from $19.90 - $24.10.

About California Paints

Based in Andover, Mass., California Paints is a division of the employee-owned California Products Corporation, an innovative manufacturer of quality paints, coatings, and sports surfacing systems since 1926. Today, California Paints continues to blaze BLAZE - A single assignment language for parallel processing.

["The BLAZE Language: A Parallel Language for Scientific Programming", P. Mehrotra <mehrotra@csrd.uiuc.edu> et al, J Parallel Comp 5(3):339-361 (Nov 1987)].
 a trail in the paint industry. Recently, its line of 2010 Interior and Exterior Finishes set a new standard for 100% Acrylic Latex technology. The Fres-Coat house paint has been rated #1 by a leading consumer publication and Storm Stain Stain (microbiology)

Any colored, organic compound, usually called dye, used to stain tissues, cells, cell components, or cell contents. The dye may be natural or synthetic. The object stained is called the substrate.
(R) competes successfully with national stain lines. California Paints products are sold exclusively through select independent paint retailers. For more information or to locate a California Paints' retailer, visit www.californiapaints.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 23, 2004
Words:290
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