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California Lottery and Carnival Cruise Lines launch new promotion with 1500 SuperLotto cruise packages.


SACRAMENTO, Calif.--(BUSINESS WIRE)--Jan. 9, 1995--The California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W).  Lottery lottery, scheme for distributing prizes by lot or other method of chance selection to persons who have paid for the opportunity to win. The term is not applicable when lots are drawn without payment by the interested parties to determine some matter, e.g.  and Carnival Cruise Lines This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  this week launches a SuperLotto promotion that offers 1,500 players a chance to win a Carnival carnival, communal celebration, especially the religious celebration in Catholic countries that takes place just before Lent. Since early times carnivals have been accompanied by parades, masquerades, pageants, and other forms of revelry that had their origins in  cruise package for two to Baja, Mexico.

From Jan. 8 through Feb. 11, 1995, SuperLotto players who match three numbers will have their tickets entered into a drawing for a chance to win a cruise package.

"Brought back by popular demand, our new Match 3 promotion will offer luxury cruises to cure the winter doldrums doldrums (dŏl`drəmz) or equatorial belt of calms, area around the earth centered slightly north of the equator between the two belts of trade winds. ," said Lottery Marketing Director Denise Kimes. "Our players like the mix of both cash and merchandise that we introduced last year when the winners received United Air Lines tickets."

The Match 3 promotion will produce a value-added feature to the SuperLotto game because matching three numbers normally pays $5. During this promotion a player will bring their winning Match 3 ticket to any retailer who will verify (1) To prove the correctness of data.

(2) In data entry operations, to compare the keystrokes of a second operator with the data entered by the first operator to ensure that the data were typed in accurately. See validate.
 a cruise prize by having a Lottery terminal play a winning tune.

Current Lottery products include a variety of 15 Scratchers( and on-line games, such as SuperLotto, Daily 3, Decco, Keno and Fantasy 5. Last year, the Lottery continued its rising sales trend with $1.93 billion in sales and it contributed $692 million to California public schools, averaging $102 per student.

By law, the Lottery is required to provide at least 34 percent of its revenues to public schools, 50 percent to players as prizes, and 16 percent for Lottery operations, which includes 6.5 percent for retailer commissions. Since 1985, the Lottery has raised more than $6.8 billion for public schools and has provided an annual average of 38 percent of total revenues to schools.

CONTACT: California Lottery

Linda Barton-Macdonald or Bob Taylor, 916/324-2537
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 9, 1995
Words:290
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