California Lottery Commission Adopts New Generation of SuperLotto.News Editors SACRAMENTO Sacramento, city, United States Sacramento (săkrəmĕn`tō), city (1990 pop. 369,365), state capital and seat of Sacramento co., central Calif. , Calif.--(BUSINESS WIRE)--April 28, 2000 In response to consumer research and feedback from retailers, the California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W). Lottery lottery, scheme for distributing prizes by lot or other method of chance selection to persons who have paid for the opportunity to win. The term is not applicable when lots are drawn without payment by the interested parties to determine some matter, e.g. Commission voted today to adopt the first enhancement to its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. SuperLotto in nearly a decade. "This new generation of Lotto will be more attractive to current players and generate more revenue for schools -- about $200 million more a year," commented Dave Rosenberg Boxer Dave Rosenberg was born in New York on May 15 1901. He was managed by Joe Schwinger and won the National and New York State Amateur Championship titles in 1919 before turning professional in October of that year. He died aged 77 on February 01 1979 [1] , chairman of the Lottery Commission. "The Commission weighed all aspects of the extensive research that's been conducted over the past two years to develop this exciting new concept and we feel it will greatly enhance our premier game." The changes adopted are designed to increase the number of large jackpots, create more winners and award higher prize amounts for matching four or five numbers. Changes include more ways to win (nine compared to the current four prize levels); nearly three times as many winners in every draw (overall odds of winning some prizes improve to 1 in 23 compared to the current 1 in 60); and bigger starting jackpots ($7 million compared to the current $4 million). To offer these player benefits, the new version of SuperLotto calls for higher jackpot odds than in the current game (1 in 41 million compared to the current 1 in 18 million.) This would make California's game more similar to the "Powerball Powerball is an American lottery operated by the Multi-State Lottery Association (MUSL), a consortium of lottery commissions in 29 states, the District of Columbia, and the U.S. Virgin Islands. " and "Big Game" formats offered in other states. The changes to the SuperLotto game have undergone a thorough development process -- including consumer testing among regular players -- and are designed help stimulate waning SuperLotto sales. "As you would expect with a nearly 10-year-old product, players have lost some interest in SuperLotto," noted Melissa melissa: see bee balm. Meith, the Lottery's executive officer. "The revenue generated for education will diminish without changes in the game." While overall Lottery revenues have increased each year since 1997, SuperLotto revenues have declined from $1.1 billion in the 1995/96 fiscal year to around $975 million anticipated in the current fiscal year. Thirty-four percent of the Lottery's revenues go to public education in California The California education system consists of a full range of public and private schools in California, from the University of California system, to well-known private colleges, to an extensive network of secondary and primary education schools. , with 52.5 percent going to prizes and the remainder going to retailer commissions, game costs, and administrative expenses. Education is expected to receive an average of over $1 billion annually in the first three years of the new game. This will be about $200 million a year more than if the game were not changed. Californians can expect to play the new game to be called SuperLotto Plus at more than 19,000 Lottery retailers beginning June 2000. More information on SuperLotto changes and on the Lottery can be found at www.calottery.com/media.html. |
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