California Federal Bank Uses Internet Keywords to Drive Consumers to Financial Services Information Online.Business Editors/High-Tech Writers SAN CARLOS San Carlos (săn kär`lōs), residential city (1990 pop. 26,167), San Mateo co., W Calif.; inc. 1925. The chief manufactures are plastic products, hardware, and machine parts. , Calif.--(BUSINESS WIRE)--March 7, 2000 California Federal Bank California Federal Bank, often abbreviated to "Cal Fed", was a savings and loan bank in California. It existed from 1926 until 2002, when its parent company Golden State Bancorp was acquired by Citigroup, resulting in the bank being merged into Citibank. , the second largest savings and loan savings and loan n. a banking and lending institution, chartered either by a state or the Federal government. Savings and loans only make loans secured by real property from deposits, upon which they pay interest slightly higher than that paid by most banks. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , has teamed with RealNames Corporation, a media convergence company, to enable consumers to more quickly and easily navigate to financial services and product information online. Visitors to the Cal Fed Web site -- and users of popular search engines and the Internet Explorer browser -- can use more than one hundred Internet Keywords to more efficiently find information on Cal Fed loans, credit cards, IRAs, mutual funds and many other financial services. Internet Keywords are an Internet navigation system that transports people directly to information on the Web. For example, consumers looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. Cal Fed checking account information can use the Internet Keyword: "Cal Fed Checking" instead of the Web address http://www.calfed.com/checking/index.htm. In addition, consumers can speed navigation by using the prefix Cal Fed followed by a product name or category, such as "Cal Fed Equity Prime Line of Credit" or "Cal Fed Interest Rates." Internet Keywords are enabled in the Internet Explorer and NeoPlanet browsers, and integrated into popular search engines, directories and portals such as AltaVista, Dogpile, Google, GO Network, LookSmart, and MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). . In these environments, Internet Keywords appear in the search results list, so users simply click on the Internet Keyword to go directly to the Web page for the information they are seeking. "With the power of Internet Keywords, we are able to simplify consumers' online experience, and hopefully increase their satisfaction with our products and services," said Daniel Lynch, vice president of Internet strategies and development at California Federal Bank. "Internet Keywords are an important part of our overall Web site strategy." "Cal Fed is one of the largest financial services organizations integrating Internet Keywords into their Web site, allowing their customers -- and prospective customers -- to easily find information on the services they need," said Keith Teare, chairman of the board and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of RealNames. "Internet Keywords allow fast and simple navigation for the Internet user, while enabling corporations to brand their products and services both online and off." About California Federal Bank California Federal Bank is the second-largest bank headquartered in California, with approximately $57 billion in assets and 349 branches. The bank is a subsidiary of San Francisco-based Golden State Bancorp, a public holding company which trades on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the symbol GSB GSB Graduate School of Business (Stanford) GSB Graduate School of Business (Chicago) GSB Government of the Student Body (Iowa State University, Ames, IA) . Cal Fed is a full-service community-oriented bank offering consumers and businesses the products and experience to help them achieve their financial goals. For more information on the companies, visit www.calfed.com (or Internet Keyword: Cal Fed) and www.goldenstatebancorp.com. About RealNames Corporation RealNames Corporation is a media convergence company developing and marketing products and services that simplify Web navigation, transform brands into interactive response vehicles, and monetize Internet traffic for browsers, search engines, directory services and portals. Major brands use RealNames' products and services to help improve their return on total advertising spending by unifying their identity online and offline. Internet Keywords have been integrated into Microsoft's Internet Explorer browser, and are used by leading search and portal sites such as AltaVista, Inktomi, Google and the GO Network as part of their infrastructure to improve directory look-up and search results. Founded in 1997, RealNames is based in San Carlos, California San Carlos is a city in San Mateo County, California, USA on the San Francisco Peninsula, about halfway between San Francisco and San Jose. It is an affluent small residential suburb located between Belmont to the north and Redwood City to the south. . Note to Editors: RealNames is a servicemark of RealNames Corporation. For general information please e-mail publicrelations@realnames.com or call our Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Hotline at 650/298-5678. |
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