California Digital Agency Cooks Up a Mouthwatering Site for BakeMark.

Automatic launches a new professional website for BakeMark USA

IRVINE, Calif. -- YourBakeMark.com officially launches today, marking a new effort by BakeMark USA to further solidify its premier position as the preferred supplier to the baking industry.

The strategy for the new site is to strengthen customer intimacy by providing relevant and engaging content in a creative and friendly fashion including recipes, product catalogs, and dialogues with the BakeMark customer - from the artisan baker to the institutional chef.

"The site creates a new level of engagement for the BakeMark customer," said Howard Hohnadel, Automatic's Chief Operating Officer. "BakeMark already is a leader in providing ingredients and pre-made goods, and the new website helps their brands come to life in relevant ways through new visual treatments and a superior user interface," he added.

YourBakeMark.com features the products and content for BakeMark's portfolio of brands, including Westco, BakeQwik, Trigal Dorado, Produits Marguerite, and BakeSense.

"The launch of YourBakeMark.com is a real commitment by the company to build a stronger and deeper relationship with our customers. It communicates precisely the customer-centric philosophy of BakeMark. It's a terrific tool and platform that we know will be of great use to the baking community," said Shanshan He, Director of Marketing for BakeMark USA.

Automatic, a California Digital Agency, built the site in PHP using the MODx framework. The new site features a simplified navigation structure and highlight imagery driven via Flash.

Ryan Thrash, MODx project founder, commented, "It's exciting to hear about Automatic and BakeMark using MODx to accomplish fluid, real time changes in the site during development and without disruption. The simplicity and features of MODx make it an ideal tool for dynamic environments and collaborative development."

"Automatic did a terrific job - not just in the site build, but in helping define the strategy and creativity of the site," said Shanshan He, adding, "With the success of this site, we believe there will be more opportunities to help make meaningful connections through the internet with our customer base."

About BakeMark USA LLC:

BakeMark USA is one of the nation's leading suppliers to local, national, and institutional bakers. They deliver a complete line of fine bakery and food ingredients and supplies, including mixes, bases, fillings, icings, glazes, frozen products, flour, sugar, shortening, and paper goods. BakeMark is a subsidiary of CSM, the largest supplier of bakery products worldwide, with annual revenues over $3.2 billion, and with 8,700 employees in 24 countries.

About Automatic Partners, LLC:

Automatic Delivers Pure Performance Digital. Automatic is a pure digital agency that builds world-class websites with superior functionality, interface, and enterprise connectivity. Automatic is powered by strategic branding, organizational insight, leading-edge technical expertise, mobile applications, and eye-popping creativity. The digital agency is located in Irvine, California and can be reached at www.AutomaticPartners.com.