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California Democratic Party Unveils Enhanced Web Technology by Kintera.


Business Editors/High-Tech Writers

SAN DIEGO--(BUSINESS WIRE)--May 5, 2004

Innovative software as a service provider builds web infrastructure

for nation's largest state party to increase activism, donations and

awareness

From Presidential candidates to party headquarters, the Internet is playing its largest role ever in the 2004 election process. The California Democratic Party The California Democratic Party is the local branch of the Democratic Party in the state of California. It is presently chaired by former State Senator Arthur Torres. It is the majority party in both chambers of the state Legislature, i.e. the State Assembly and the Senate. , with a renewed focus on enhancing interaction with supporters and increasing activism in the state, today announced that Kintera(R) Inc. (Nasdaq:KNTA KNTA Korean National Tuberculosis Association ) is providing the organization with leading edge software for its new website and online initiatives. Technology developed by Kintera, an innovative provider of software as a service to nonprofits and political candidates, is being used by the California Democratic Party to build grassroots-level support, increase activism and spur donations via its website at www.cadem.org.

"With Kintera's technology, we can now better leverage the Internet to build grassroots support and increase donations," said Senator Art Torres, (Ret.), Chairman. "The California Democratic Party is very pleased with the positive response to our enhanced online presence. Since our site went live on February 25th, we've already experienced a 50% increase in traffic from the previous month. Our new website is invaluable in communicating with constituents as we move towards the national convention in July, and the Presidential election in November."

After an extensive review of technologies, the California Democratic Party -- the nation's largest state party -- selected Kintera's software platform, Kintera Sphere(TM), to provide proven web-based applications See Web application.  such as:

-- CMS (1) See content management system and color management system.

(2) (Conversational Monitor System) Software that provides interactive communications for IBM's VM operating system.
 Website -- The organization's new content management

system (CMS) site was launched February 25, 2004, in time for

the California Primary -- just three weeks after the contract

was signed with Kintera. One of the only political

organizations in the U.S. to swap their news content on a

daily basis, the California Democratic Party staff can easily

update content and keep the site's information fresh and

active without HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 experience or the need for additional IT

personnel.

-- Blog -- The organization's new website offers full blog

(online journal) capabilities, allowing greater communication

between the party and its constituents. Bob Mullholland,

political strategist strat·e·gist  
n.
One who is skilled in strategy.

Noun 1. strategist - an expert in strategy (especially in warfare)
strategian

market strategist - someone skilled in planning marketing campaigns
 to the California State Democratic Party,

is writing daily blog entries.

-- Advocacy -- Online advocacy tools personalize per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 content for

supporters and give them the opportunity to do a myriad of

web-based actions easily and effectively, as well as donate

securely online. On the California Democratic Party's website,

visitors will soon be able to join specific advocacy campaigns

of interest, sign up to receive regular email alerts or send

email petitions regarding the Party's initiatives and views.

-- Polling -- The organization is using the Kintera poll software

as an interactive engagement tool on their site, offering a

quick snapshot of the opinions of party supporters.

-- eNewsletter -- Party members can opt-in to receive a weekly

newsletter featuring a letter from Party Chairman Art Torres,

a roundup of the weekly political news, a cartoon and poll.

Torres said that the new Kintera software used by the California Democratic Party will be useful long after the election in November. "There will still be a great need for advocacy and activism," says Torres. "We're here for the long haul Long distance. Long haul implies traversing a state or a country. Contrast with short haul. ."

"Reaching out to voters via the Internet has become a necessity in the eyes of political parties and their candidates," says Dr. Harry Gruber, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and co-founder of Kintera, which has helped thousands of nonprofits raise awareness and funds. "What the political world has learned in the last year is that the web offers the easiest and fastest way to connect with an audience, build awareness and deliver information."

About Kintera Inc.

Kintera(R) Inc. (Nasdaq:KNTA) is an innovative provider of software as a service that helps nonprofit organizations Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
 foster a powerful sense of community to achieve their mission. Kintera's Knowledge Interaction technology strengthens an organization's community by providing volunteers, members, donors and staff web-based tools to efficiently fulfill their tasks and share real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided.

Some uses of this term confuse it with the term dynamic data.
 and information. The company's Internet innovations include its Friends Asking Friends(R) solicitation solicitation

In criminal law, the act of asking, inducing, or directing someone to commit a crime. The person soliciting another becomes an accomplice to the crime. The term also refers to the act of obtaining bribes, as well as to the crime of a prostitute who offers sexual
 program and Kintera Sphere(TM), an enterprise-grade software system that provides content management, contact management, communication tools, commerce applications, community-building features and reporting functions. Kintera's technology is built on a unified database and payment processing engine. A web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you.  is all that is needed to use Kintera Sphere to help increase donations, reduce fundraising costs and build awareness and affinity for a cause. For more information, visit Kintera at www.kintera.com.

Forward-Looking Statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 

In addition to historical information, this press release contains forward-looking statements (including, without limitation, express or implied statements regarding the adoption of Internet marketing See Internet advertising.  efforts by political candidates) that involve risks and uncertainties. These forward-looking statements represent our estimates and assumptions only as of the date hereof. These statements reflect our current views with respect to future events and are based on assumptions and subject to risks and uncertainties. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, without limitation: our limited operating history; our history of losses; our dependence on increased acceptance by nonprofit organizations of online fundraising Online fundraising is the use of Internet-based technology, marketing and communication techniques by non-profit organizations to bring in revenue, frequently as donations. ; lengthy sales cycles for major customers; our need to manage growth; risks associated with accounting for and processing large amounts of donations; the rapidly changing technologies and market demands; and other risks identified in our filings with the Securities and Exchange Commission. Given these uncertainties, you should not place undue reliance on these forward-looking statements.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 5, 2004
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