California Culinary Academy Signs Major Book Deal.SAN FRANCISCO--(BUSINESS WIRE)--March 1, 1996--California Culinary Academy Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :COOK), a national leader in professional culinary education, has entered into a new multi-year, multiple cookbook agreement with the Macmillan Cooking & Gardening division of Simon & Schuster Simon & Schuster U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller. , the major publishing arm of Viacom. A series of cookbooks calling upon the talents of the Academy's chef instructors will be developed under the agreement. They will cover topics ranging from low-fat cooking and vegetarian fare to Chinese and other Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. cuisine. This new venture provides for cash advances and long-term royalties, which are expected to generate several hundred thousand dollars in revenue for the Academy. In keeping with the Academy's educational philosophy, the books will emphasize cooking techniques and provide detailed instruction necessary to prepare the recipes included. "This is a natural extension of our ongoing strategy to share the Academy's broad culinary knowledge and expertise, utilizing the full spectrum of available media," Alexander Hehmeyer, Academy president and chief executive officer, said. "We look forward to working with Pam Hoenig, publisher of Macmillan Cooking & Garden, as we move forward with this new venture and work toward an even stronger strategic alliance. It is a very exciting event for the Academy and for cooking enthusiasts across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and in other countries." Noting that the California Culinary Academy's primary mission is culinary education, Hehmeyer said, "These books will allow us to extend our educational expertise and cutting-edge approach to cuisine to an even broader audience. Through the popularity of our hit television series, Cooking at the Academy, we know that consumers hunger for high-quality cooking instruction as well as innovative recipes that address today's lifestyle." Hehmeyer added that the Academy expects to announce additional new media-related ventures shortly. "The Academy's authoritative expertise in the culinary arts makes it the perfect content provider to multiple media including books, videos, CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , the Internet and other electronic media," he said. The California Culinary Academy  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. offers professional culinary education to aspiring and established culinarians. Founded in 1977 and headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , it is one of the largest for-profit culinary schools in the nation. The Academy offers two fully accredited accredited recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria. accredited herds cattle herds which have achieved a low level of reactors to, e.g. courses of study -- a 16-month culinary arts AOS (Alternative Operator Services) Operator services provided by a third-party organization. See operator services. 1. AOS - /aws/ (East Coast), /ay-os/ (West Coast) A PDP-10 instruction that took any memory location and added 1 to it. degree program and a 30-week baking and pastry certificate course. In addition, early this year, a new part-time professional baking and pastry program was launched to meet the flexible scheduling needs of those who cannot attend a traditional, full-time program. At its main campus, located on Polk Street, the Academy operates a retail shop, offering high-quality culinary merchandise, cookbooks, videotapes and two full-service restaurants, which are open to the public Monday through Friday for lunch and dinner. Banquet facilities are generally available seven days a week. CONTACT: California Culinary Academy Alexander Hehmeyer, 415/771-3536 Ext. 202 |
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