California Culinary Academy Inc. Appoints New Vice President of Marketing.SAN FRANCISCO--(BUSINESS WIRE)--March 31, 1999--Laura B. Rivera has joined the California Culinary Academy  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. Inc. (Nasdaq:COOK) as vice president of marketing, Keith Keogh, president and chief executive officer announced Wednesday. Rivera, who brings more than 10 years of marketing experience in the entertainment and leisure industries to California Culinary Academy, will be responsible for developing and managing strategic marketing efforts for one of the nation's premier culinary institutions. Prior to joining California Culinary Academy, Rivera worked for four years for The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co., both in the resorts and motion picture groups. Most recently, she was director of marketing and publicity for the Feature Animation Division of The Walt Disney Co. Rivera was also responsible for building a new marketing organization for the Alvin Ailey American Dance Theater The Alvin Ailey American Dance Theater is a modern dance company based in New York, New York. It was founded in 1958 by choreographer and dancer Alvin Ailey. It is made up of 30 dancers as well as artistic director Judith Jamison and associate artistic director Masazumi Chaya. in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. as the company's director of marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most for five years. Rivera earned bachelor's and master's degrees from the University of Wisconsin and a master's of business administration from the Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. . Keogh said, "Laura brings an impressive professional and educational background to her new leadership role with the California Culinary Academy. Her solid track record of developing and executing successful marketing strategies and leading marketing teams make her an invaluable addition to the executive management of our company." Rivera will assume the marketing and sales responsibilities of Jan Schroeder, vice president of education, who resigned from California Culinary Academy for personal reasons as of March 12, 1999. Currently operating from its core campus in San Francisco and two College of Food campuses in Salinas Salinas, city, United States Salinas (səlē`nəs), city (1990 pop. 108,777), seat of Monterey co., W Calif.; inc. 1874. It is the shipping and processing center of a fertile valley famous for its grain and lettuce. and San Diego, Calif., the California Culinary Academy is one of the largest culinary schools in the United States, and an internationally known leader and innovator in culinary arts education. The company also provides contract training and consulting services for product development and operations in the public and private sectors. Information on the company can be found on the Internet at http://www.baychef.com. |
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