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California Companies to Share Internet Marketing Secrets At Information Edge Conference in San Diego.


WESTPORT, Conn.--(BUSINESS WIRE)--Sept. 8, 1999--

Some of the Internet's most successful marketers will share their secrets Sept. 13-15 at Greenfield Online's Information Edge conference in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . California's NetRatings, Flycast Communications and BigStar Entertainment will join East Coast experts like Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
 and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  in telling "How Smart Marketers Do It Online."

Results from Greenfield Online's latest e-commerce study will be announced that Monday afternoon at the Lowes Coronado Resort Hotel location. This study made headlines last month in the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times and San Diego and other California newspapers when it reported a dip in e-commerce for the second business quarter.

"Information Edge will provide the insights necessary to conduct business online, whether you come from a large company with a strong online presence, or a small start-up," says Greenfield Online CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Rudy Nadilo.

West Coast technology leaders who will accompany Nadilo in San Diego, include:

- George Garrick, Chairman and CEO of Flycast Communications Inc.

Flycast has offices throughout the U.S., including San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  

and Los Angeles.

- Michele Chaboudy, vice president of marketing from CBS (Cell Broadcast Service) See cell broadcast.  

MarketWatch, San Francisco.

- Barbara Jarzab, vice president of research for NetRatings,

Milpitas.

Internet expert and Californian, David Coursey, will keynote Monday, Sept. 13. Burt Manning, Advertising Hall of Fame inductee and former chairman and CEO of J. Walter Thompson will end the conference Tuesday afternoon.

Some 20 companies will describe how they are using the Internet to market their products and services. IBM, Forrester Research, Playboy Enterprises, NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
.com, BigStar Entertainment and Reebok Ree´bok`   

n. 1. (Zool.) The peele.
 are among the presenting companies.

About Information Edge

The conference is open to the press. It begins at 8:30 a.m. on Monday and Tuesday. To learn more, visit the conference Web site at http://www.informationedge.com.

About Greenfield Online

Greenfield Online, Inc., the pioneer and industry leader for Internet-based consumer research, is a full-service marketing research firm that uses the speed and reach of the Internet to provide custom research reports, as well as periodic tracking studies about e-commerce and hard-to-research groups. Key tracking studies include the Digital Consumer(TM) series, notably the Digital Consumer(TM) Shopping Index. The company also studies groups such as college students, the gay community and mothers with babies. Our products include FocusChat(TM) to conduct online focus groups, MindStorm(TM) - The Online Think Tank(TM) for online brainstorming, and QuickTake(TM) enabling do-it-yourself surveys. Founded in 1994, the company is headquartered in Westport, Connecticut, with a satellite office in San Francisco. For additional information about Greenfield Online and its services, please call Gail Janensch at 203.429.0111 or visit the company's Web site at www.greenfieldcentral.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 9, 1999
Words:439
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