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California Baseball Teams Hit a ``Homerun'' with Team Store and Stadium Upgrades.


SAN DIEGO -- Staying profitable in the retail sports world often requires team stores to be as competitive as the players whose jerseys they sell. In an effort to stay "ahead of the game" with team shop customers and stadium visitors alike, the San Diego Padres, Los Angeles Dodgers "Dodgers" and "Brooklyn Dodgers" redirect here. For the American football team, see Brooklyn Dodgers (football). For the Eastern Basketball Association team, see Brooklyn Dodgers (basketball). , San Francisco Giants The San Francisco Giants are a Major League Baseball team based in San Francisco, California that currently play in the National League West Division. New York Giants history
Early days and the John McGraw era
 and Los Angeles Angels of Anaheim For the pre-1958 Pacific Coast League team, see .
The Los Angeles Angels of Anaheim are a professional baseball team based in Anaheim, California. The Angels are a member of the Western Division of Major League Baseball's American League.
 commissioned design firm TRIO Display to remodel their stadium shops.

"We've worked with everyone from NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  to the NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 when it comes to sports retailing," reports TRIO Display President Jeff Grant. "Stores like these are often the most exciting to design as they require the extensive use of audio, visual, and textural features to immerse the customer in the retail environment." According to Grant, the work for the California baseball teams was no exception. "The projects included a gift shop venue in the premium seating lobby at Dodger's Stadium, an extensive remodel of the Angels Stadium Team Store, the addition of two new gift kiosks at San Diego's Petco Park, and a remodel of two team shops at San Francisco's SBC Stadium."

Jeff Grant, author of The Budget Guide to Retail Planning and Design, has been designing retail stores for the last 25 years. Information on these and other TRIO Display projects, including a brand new, "nuts-to-bolts" team store for the Buffalo Bills, can be found at www.triodisplay.com.

For more information or to schedule an interview, please call 858-539-7550.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 6, 2005
Words:238
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