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California Avocado Commission Deploys Authentica's Active Rights Management Platform.


LEXINGTON, Mass. -- Enterprise Rights Management Solution Protects Documents and Email; Ensures Compliance with Record Retention Regulations and Policies

Authentica, Inc., the leader in enterprise rights management (ERM (Enterprise Relationship Management) An umbrella term with many shades of meaning over the years. It may refer to the management of information from any or all of an organization's customers, suppliers, business partners and employees. ) solutions, today announced that the California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W).  Avocado avocado (ä`vəkä`do, ăv`–), tropical American broad-leaved evergreen tree of the genus Persea of the family Lauraceae (laurel family).  Commission has deployed Authentica's Active Rights Management(TM) (ARM) platform. California Avocado is using Authentica's ARM platform to make certain that documents and email are only accessed by authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 individuals. Additionally, it is able to control and audit the access and use of documents and email and ensure compliance with internal policies and government regulations for document retention and record keeping.

The California Avocado Commission is the official information source for California avocados and the billion dollar California avocado agricultural industry. It conducts market development activities to increase consumer awareness on behalf of the state's 6,000 avocado growers. Despite escalating costs, increased imports, winds, and pest quarantines, California's grower value has never been higher. Last fiscal year the California Avocado Commission's market development programs generated another record-breaking $380 million dollar value on a crop size of 432 million pounds for its growers.

"We have significant document handling needs for both our marketing and legal documents and correspondence," said Valetta Weaver
For other meanings, see Weaver (disambiguation).


The Weavers are small passerine birds related to the finches.

These are seed-eating birds with rounded conical bills, most of which breed in sub-Saharan Africa, with fewer species in tropical
, VP of finance and administration at the California Avocado Commission. "Authentica's ARM platform enables us to assign life span and usage policies to our sensitive documents and email with the assurance that those policies will be automatically enforced. Best of all, Authentica brings all these elements under one roof so a single platform can meet our needs regardless of the document type."

"With Authentica's ARM platform, the California Avocado Commission is able to safeguard confidential material in a more efficient and consistent manner," said Mark Overington, VP of marketing at Authentica(R). "Since security policies can be applied centrally and automatically across a range of document types, compliance with both internal document retention policies and government regulations is now a lot easier."

Authentica's Solutions

Authentica's ARM platform uniquely protects corporate IP and other sensitive data in documents, email and web files. Its patented technology allows users to enforce the security policy governing gov·ern  
v. gov·erned, gov·ern·ing, gov·erns

v.tr.
1. To make and administer the public policy and affairs of; exercise sovereign authority in.

2.
 the access and use of sensitive content, and to modify how that information is used and accessed at any time throughout its lifecycle. Documents and email are continuously protected and secured, even while others revise them. Information owners The person or group responsible for applying security policies to an information object.  can control who can access, edit, copy/paste, forward, and print documents, spreadsheets The following is a list of spreadsheets. Freeware/open source software
Online spreadsheets

Main article: List of online spreadsheets
  • EditGrid [1]
  • Simple Spreadsheet [2]
  • wikiCalc
 and presentations.

About the California Avocado Commission

Based in Irvine, California Irvine is an incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28 1971, the 69.7 square mile (180.5 km²) city has a population of 202,079 (as of 2007). , the California Avocado Commission was created in 1978 to serve as the official information source for California avocados and the California avocado industry. The Commission's chief objective is to conduct market development activities and increase consumer awareness on behalf of the state's 6,000 avocado growers.

About Authentica

Headquartered in Lexington, Mass., Authentica is the leader in enterprise rights management (ERM) solutions that actively control, secure and track information, wherever it resides. Its proven Active Rights Management(TM) (ARM) software platform enables secure collaboration, publishing and persistent control of intellectual property throughout its lifecycle. Authentica's platform is used by Fortune 2000 organizations and government agencies to securely share valuable information internally and with external partners. Strategic partners include Burntsand, Documentum, HP, Lockheed Martin Orincon Lockheed Martin Orincon Corporation (originally ORINCON Corporation International) is a systems integration and information technology company that supports Lockheed Martin's position in the Intelligence, Surveillance, and Reconnaissance (ISR) industry. , Matrix Logic, RSA (1) (Rural Service Area) See MSA.

(2) (Rivest-Shamir-Adleman) A highly secure cryptography method by RSA Security, Inc., Bedford, MA (www.rsa.com), a division of EMC Corporation since 2006. It uses a two-part key.
, SurfControl, and TrendMicro. Investors include 3i US, Greylock, North Bridge Venture Partners, Norwest Venture Partners, Symantec Corporation, and Venrock. For additional information, please visit www.authentica.com or contact us at (781) 487-2600.

Authentica is a registered trademark and Active Rights Management is a trademark of Authentica, Inc. All other brand or product names are or may be trademarks of, and are used to identify products or services of, their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 10, 2005
Words:608
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