California ''Finds'' More Than 600 Vacation Values.Travel/News Editors SACRAMENTO Sacramento, city, United States Sacramento (săkrəmĕn`tō), city (1990 pop. 369,365), state capital and seat of Sacramento co., central Calif. , Calif.--(BUSINESS WIRE)--Dec. 5, 2001 California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W). Tourism now offers more than 600 vacation values from every region of the state at www.visitcalifornia.com. These notable "California Finds" values are all valid through at least March 31, 2002 and represent savings of 20 percent or more. Located at the "California, Find Yourself Here" section of the state's official travel Web site, the offers may represent the best one-stop resource for planning a California vacation online. "California Finds" are organized by region and illustrate the state's rich travel opportunities, from luxurious spa resorts to whitewater Whitewater, city, United States Whitewater, city (1990 pop. 12,636), Jefferson and Walworth counties, SE Wis., in a dairy and farm area; inc. 1885. rafting raft 1 n. 1. A flat structure, typically made of planks, logs, or barrels, that floats on water and is used for transport or as a platform for swimmers. 2. expeditions, from snow country getaways to warm coastal escapes. They are part of California Tourism's "Find Yourself Here" campaign, a $5 million tourism recovery campaign focusing primarily on in-state travelers, who make up 84 percent of the state's total visitor count. Utilizing the established successful theme, "California, Find Yourself Here," the multi-faceted campaign features advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and co-op marketing efforts. "California's unique and rich blend of people, cities, cultures and nature transcends what one might expect from a single destination. A traveler would have to range far and wide, across continents and oceans to enjoy the diversity of world-class vacation sights and experiences available right here in the Golden State," said Caroline Beteta, Executive Director, California Travel and Tourism Commission (CTTC CTTC Computer Technology Training Center CTTC California Turtle and Tortoise Club CTTC California Travel and Tourism Commission CTTC Canadian Toy Testing Council CTTC Cartridge Tape Transport Controller CTTC Cut to the Chase ). "When you combine this quality and diversity with the extraordinary vacation values currently available, there may never be a better time than right now to 'find yourself' in California," Beteta added. Created in 1997 under the terms of the California Tourism Marketing Act, the CTTC is a private, non-profit corporation working in partnership with the California Division of Tourism The California Office of Tourism, popularly referred to as the Division of Tourism,[1] is an office within the Business, Transportation and Housing Agency. to market the Golden State as a top travel destination. |
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