Calico Technology Introduces Next Generation Marketing Encyclopedia System -- Smart Delivery 2.0.

SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 8, 1998--

Smart Delivery 2.0 Offers More Targeted Information Delivery,

Easier Integration with Business Applications, and an

XML-based Architecture for Data Exchange

Calico Technology, Inc., a leading provider of eSales software and professional services, today announced the release of Calico(R) Smart Delivery(TM) 2.0.

This newest version of the industry standard Marketing Encyclopedia System (MES) allows corporations to deliver targeted sales and marketing information directly to customers, partners and sales representatives, resulting in increased sales, better relationships with customers, and lowered marketing administration costs. Smart Delivery 2.0 shortens sales cycles by providing customers with the up-to-date product, pricing and promotional information they need to make informed and rapid purchase decisions. Smart Delivery 2.0 provides the foundation for the Calico(R) eSales Catalog(TM) and is integrated with leading sales force automation applications.

Corporations can help their customers make informed and intelligent purchase decisions by using Smart Delivery to provide marketing and sales information directly to them via the Web. By aggregating business data from a variety of sources and presenting it to customers in an organized fashion, Smart Delivery helps customers understand their buying options. In addition, Smart Delivery delivers relevant marketing and sales information directly to sales representatives and partners allowing them to spend more time with customers rather than manually searching through reams of paper.

This new version of Smart Delivery gives corporations even more control over how they create and designate customized content to best suit the needs of each selling and marketing organization. The updated Software Developer's Kit makes it easy to integrate Smart Delivery with existing business applications. By tying business rules to sales and marketing collateral, corporations are freed from manually sending updates to customers. Additionally, corporations can guide users by tying marketing information to the sales process assuring that customers, sales representatives and partners receive the right content at the right time in the sales cycle.

Calico Smart Delivery 2.0 provides highly scalable server support, compressed documents to conserve bandwidth, and enhanced security. In addition, built-in templates and wizards make it easier for marketing and sales managers to organize content, and an intuitive interface allows users to locate and view documents while connected or off-line.

Calico Supports XML 

Because Smart Delivery 2.0 is XML-based Calico's customers have the flexibility to easily manipulate, format, access, and store the data for their marketing and sales channels. Calico is a member of the World Wide Web Consortium and along with other leading technology companies, including IBM, Microsoft, and Oracle, is supporting XML as a standard. Smart Delivery allows companies to improve the ways they exchange information over the Internet with their customers and partners.

"The Internet is offering corporations simple and easy ways to communicate with their sales reps, partners, and customers," said Dave Cardinal, chief technical officer, Calico Technology. "By taking advantage of the Web's assets, Smart Delivery ensures that a corporation's key constituents in the sales cycle (sales representatives, partners, and customers) are receiving the most critical information they need when they need it to make fast, accurate, and efficient purchase decisions."

Users of Smart Delivery

Calico Smart Delivery 2.0 is licensed by the leading Sales Force Automation (SFA) vendors including Applix, Borealis, CorePoint, CorNet, FirstWave, Platinum, PowerCerv, Sales Tech, Saratoga Systems, Update Marketing, and Vantive.

About Calico Technology, Inc.

Calico Technology, Inc., headquartered in San Jose, is a leading provider of eSales software and professional services that enable the interactive buying and selling of complex products and services across all sales channels. Calico eSales Suite enables direct sales forces, telesales, distributors and end users to analyze requirements, access marketing data, configure solutions, develop quotations, generate proposals, and place orders over the Internet, intranet, using desktop or laptop computers. Calico eSales software and services allow customers to increase their competitive advantage by expanding channels of distribution, reducing costs, boosting revenues, increasing customer satisfaction, and building brand. Calico Technology can be found on the World Wide Web at http://www.calicotech.com.

A sampling of Calico Technology's customers include, Cabletron Systems (NYSE:CS), IFR Limited (Nasdaq:IFRS), JLG Industries, Inc. (NYSE:JLG), Motorola Inc. (NYSE:MOT), Nortel (NYSE:NRT), Rockwell (NYSE:ROK), Sunrise Medical (NYSE:SMD), Telxon (Nasdaq:TLXN), US West Inc. (NYSE:USW), and 3Com (Nasdaq:COMS). Calico's strategic partnerships include alliances with Clarify, Inc. (Nasdaq:CLFY), IBM (NYSE: IBM), Microsoft (Nasdaq: MSFT), Oracle (Nasdaq: ORCL), QAD Inc. (Nasdaq:QADI), Siebel Systems, Inc. (Nasdaq:SEBL) and, The Vantive Corporation (Nasdaq:VNTV).