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Caliber Collision Centers To Sponsor Busch Grand National NASCAR Team.


Business Editors & Automotive Writers

IRVINE, Calif.--(AutomotiveWire)--April 24, 2001

Caliber Collision Centers, an Irvine-based operator of high-quality collision repair facilities in California and Texas, today announced an agreement to sponsor Jay Robinson Racing Jay Robinson Racing is a racing team that competes in the NASCAR Busch Series. Currently, they field the #28 Chevrolet Monte Carlo driven by Robert Richardson. Formed in 1995, they moved to the Busch Series in 2000, where they have attempted both full-time and part-time schedules.  car No. 49 to be driven by Robby Faggart in the National Association for Stock Car Racing
For the type of railroad freight car, see Stock car (rail).


Stock car racing is a form of automobile racing found mainly in the United States and Great Britain held largely on oval rings of between approximately a quarter-mile and 2.
 (NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. ) Busch Grand National series.

As part of the agreement, the Caliber logo will be prominently displayed on the hood, sides and the rear of the car at the Auto Club 300 NASCAR Busch Grand National series race on April 28, 2001 at the California Speedway The California Speedway is a two-mile, low-banked, D-shaped oval superspeedway in Fontana, California, similar to that of "sister track" Michigan International Speedway. It is located approximately 40 miles east of Los Angeles on the site of the former Kaiser Steel mill.  in Fontana.

Caliber's logo, with its circular, vivid, multi-colored depiction of a paint spray-out, retains the visual characteristics of the company's corporate identity and reinforces the attributes that have made Caliber one of the leading collision repair service providers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

The Caliber identification on the car recognizes the dedicated and technically skilled men and women of the Caliber team who provide outstanding customer service and quality repairs to insurance clients and consumers, and whose passion for automobiles includes the excitement of NASCAR racing The NASCAR Racing series of video games, developed by Papyrus, started in 1994 and ended with the release of NASCAR Racing 2003 Season in 2003. Later NASCAR games were released by Electronic Arts, who took over the official sport license. .

The Caliber-Jay Robinson Racing sponsorship will generate increased awareness of Caliber's brand due to NASCAR's increasing popularity. This partnership further exemplifies the team-oriented approach valued by both organizations. "We are thrilled to have Caliber as the primary sponsor of the No. 49 team for the California and Texas races through 2002," said Robinson.

"Jay Robinson Racing has been built on the foundation of teamwork (product, software, tool) Teamwork - A SASD tool from Sterling Software, formerly CADRE Technologies, which supports the Shlaer/Mellor Object-Oriented method and the Yourdon-DeMarco, Hatley-Pirbhai, Constantine and Buhr notations.  and innovation, and the Caliber organization absolutely embodies those principles. We are excited to be working with the Caliber team."

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 Shawn Hezar, senior vice president of Caliber Collision Centers, the widely recognized NASCAR Busch Grand National circuit is a perfect venue to gain market visibility. "The Caliber team and our insurance partners have been enthusiasts of NASCAR racing for many years," said Hezar. "We are excited to support Jay Robinson Racing as a primary sponsor of the No. 49 team."

Founded in 1991, with headquarters in Irvine, Caliber Collision Centers operates high-quality collision repair facilities in California and Texas. Caliber currently owns and operates 57 facilities and plans to continue acquiring, developing and integrating high-volume collision repair centers while providing innovative collision repair solutions and automobile physical damage claims support.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 24, 2001
Words:379
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