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Caliber Collision Centers Sponsors Busch Grand National NASCAR Team for the Second Year in a Row.


Business Editors & Automotive Writers

IRVINE, Calif.--(BUSINESS WIRE)--April 25, 2002

Caliber Collision Centers, an Irvine-based operator of high-quality collision repair facilities in California and Texas, announced an agreement for the second year in a row to sponsor Jay Robinson Racing Jay Robinson Racing is a racing team that competes in the NASCAR Busch Series. Currently, they field the #28 Chevrolet Monte Carlo driven by Robert Richardson. Formed in 1995, they moved to the Busch Series in 2000, where they have attempted both full-time and part-time schedules.  car #49 to be driven by Andy Kirby Andy Kirby (born November 30, 1961, in White House, Tennessee - died July 18, 2002 in Nashville, Tennessee), is a former stockcar driver, most notably in NASCAR. Kirby did not initially begin with NASCAR, where his career would end.  in the National Association for Stock Car Racing
For the type of railroad freight car, see Stock car (rail).


Stock car racing is a form of automobile racing found mainly in the United States and Great Britain held largely on oval rings of between approximately a quarter-mile and 2.
 (NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. ) Busch Grand National series. The Jay Robinson Racing car #49 finished an impressive sixth place last week at Talladega.

As part of the agreement, the Caliber logo will be prominently displayed on the hood, sides and the rear of the car at the Auto Club 300 NASCAR Busch Grand National series race on April 27, 2002 at the California Speedway The California Speedway is a two-mile, low-banked, D-shaped oval superspeedway in Fontana, California, similar to that of "sister track" Michigan International Speedway. It is located approximately 40 miles east of Los Angeles on the site of the former Kaiser Steel mill.  in Fontana. Caliber's identification on the car recognizes the dedicated and technically skilled men and women of the Caliber team who provide outstanding customer service and quality repairs to insurance clients and consumers, and whose passion for automobiles includes the excitement of NASCAR racing The NASCAR Racing series of video games, developed by Papyrus, started in 1994 and ended with the release of NASCAR Racing 2003 Season in 2003. Later NASCAR games were released by Electronic Arts, who took over the official sport license. .

The Caliber-Jay Robinson Racing sponsorship will generate increased awareness of Caliber's brand due to NASCAR's increasing popularity. This partnership further exemplifies the team-oriented approach valued by both organizations.

"We are thrilled to have Caliber back as the sponsor of the #49 team for the second year in a row," said Jay Robinson Jay Robinson, born April 14, 1930 in New York, is an American actor specialising in character roles.

Robinson began his acting career in summer stock and repertory companies and he made his way to the Broadway stage where he appeared in Shakespeare's As You Like It
. "Jay Robinson Racing has been built on the foundation of teamwork and innovation, and the Caliber organization absolutely embodies those principles. We are excited to be working with the Caliber team."

According to Matthew Ohrnstein, Caliber's chairman and chief executive officer, the widely recognized NASCAR Busch Grand National circuit is a perfect venue to gain market visibility.

"The Caliber team and our insurance partners have been enthusiasts of NASCAR racing for many years," said Ohrnstein. "We are excited to support Jay Robinson Racing again as a sponsor of the #49 team."

Founded in 1991, with headquarters in Irvine, Caliber Collision Centers operates high-quality collision repair facilities in California and Texas. Caliber currently owns and operates 63 facilities and plans to continue acquiring, developing and integrating high-volume collision repair centers while providing innovative collision repair solutions and automobile physical damage claims support.
COPYRIGHT 2002 Business Wire
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 25, 2002
Words:355
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