Calgenex Introduces New Topical Psoriasis Treatment.

Dermalleve Combines Pharmaceutical and Natural Ingredients to Soothe and Renew

TAMPA, Fla. -- Calgenex Corporation today announced the introduction of Dermalleve, a new over-the-counter (OTC) topical drug treatment for psoriasis, eczema, and seborrheic dermatitis. Dermalleve combines maximum-strength anti-pruritic medicine with natural skin conditioners and emollients to stop the itching, reduce inflammation, and support the body's healing process.

The inspiration for Dermalleve was personal. Grant Carlson, President and CEO of Calgenex, wanted to provide relief to his friends and family members suffering from pruritic skin diseases. This was particularly true of his mother, whose struggle with psoriasis brought her near-constant suffering. She had tried numerous treatments, including expensive pharmaceuticals, with no substantial benefit. So Carlson commissioned a team of doctors and biochemists to develop a safe and effective topical psoriasis treatment. The result was Dermalleve.

Dermalleve contains 1% hydrocortisone, the maximum strength OTC anti-pruritic allowed by the FDA. But what sets Dermalleve apart from other topical treatments is its patent-pending blend of natural ingredients, including alpha-hydroxy acids, skin-nourishing nutrients, and skin conditioners such as aloe vera, shea butter, vitamin E, jojoba oil, and silicone. This novel lotion base helps to gently remove dead skin cells while skin-nourishing nutrients, conditioners and moisturizers support healthy skin. In fact, whereas other anti-itch creams use inexpensive petroleum as a base, Dermalleve is made with 75% cooling and moisturizing purified aloe vera juice.

Dermalleve also has several other unique features. First, it is designed for easy spreadability. That seems like a no-brainer, however many anti-itch creams are so thick that spreading them on can be painful. Dermalleve has the consistency of a lubricant, making it easy and painless to apply. Second, Dermalleve is pH-optimized, so it's comfortable on the skin and does not disrupt the skin's natural acid barrier.

So far, the results have been excellent. For the first time in years, Carlson's mother is itch-free. She now uses Dermalleve every once in a while when she gets a flare-up.

"I am thrilled to be able to offer Dermalleve to the over 5 million people suffering from psoriasis in the U.S.," stated Carlson. "We set out to make a product to help a few family members and friends suffering from chronic skin conditions such as psoriasis, eczema, and seborrheic dermatitis. We received such a tremendous response that we decided to get it into the hands of as many people as possible."

Available in a 2 ounce bottle, Dermalleve retails for $19.95 and can be purchased on the company's website: www.calgenex.com.

Founded in 2006, Calgenex Corporation manufactures and markets dietary supplement, topical OTC drug and personal care products specially formulated to combat the effects of soft tissue calcification and inflammation.

Calgenex is located at 9950 Princess Palm Ave., Suite 320 in Tampa, Florida. For more information about the company or its products, please visit www.calgenex.com, phone [phone], or email [e-mail].