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Caledonian/Bluebird secures full charter permit significant impact on net profit of Bluebird expected.


TORONTO--(BUSINESS WIRE)--Feb. 14, 1996--Leisure Canada Canada (kăn`ədə), independent nation (2001 pop. 30,007,094), 3,851,787 sq mi (9,976,128 sq km), N North America. Canada occupies all of North America N of the United States (and E of Alaska) except for Greenland and the French islands of  Inc. ("Leisure") is pleased to announce that the South African government has awarded Caledonian Airways Caledonian Airways was a Scottish international airline formed in 1961, initially using Douglas DC-7s. It was founded by John de la Haye and Adam Thomson, and initially was a successful charter operation.  ("Caledonian Cal·e·do·ni·a  

Roman Britain north of the Antonine Wall, which stretched from the Firth of Forth to the Firth of Clyde. Today the term is used as a poetic appellation for all of Scotland.
") the contractual carrier for Leisure's subsidiary, Blue Bird Express U.K. Ltd. ("Blue Bird"), the first full charter permits on the Johannesburg, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa.  to London, England route.

Caledonian, which will provide exclusive seating and service for Blue Bird charter flights between London and Johannesburg, was formerly the principal charter airline for British Airways British Airways
 in full British Airways PLC

International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines.
.

Bill Kirby For other persons of the same name, see William Kirby.

William ("Bill") Ashley Kirby (born September 12 1975 in Perth, Western Australia) was an Australian freestyle and butterfly swimmer of the 1990s and 2000s, who won a gold medal at the 2000 Summer Olympics in Sydney as
, president of Leisure, commented that "based on twice a week service, our proposed seat prices, which are at a considerable savings to regularly scheduled services, and the fact that South African Airways South African Airways (SAA) is South Africa's largest domestic and international airline company, with hubs in Cape Town and Johannesburg. It is also known in Afrikaans as Suid-Afrikaanse Lugdiens (SAL)  has reported a 90% capacity on its scheduled routes during 1995, the impact on the net profit position of Blue Bird for the next twelve months is expected to be substantial.

"We anticipate the route to increase the profitability of Blue Bird between 75 to 100%"

Japie Smit, head of the Department of Covil Aviation for South Africa stated that "this is a first in terms of chartered services on a scheduled route and a major development in South African aviation history."

In conjunction with this new service, Leisure expects to be creating additional revenues by offering to the South African travelling public, through its subsidiary, International Insurance Broker Corp., insurance protection against the failure of the carrier.

"Blue Bird's pledge to the South African public is to provide financial security," said John Deverell, a director of Blue Bird. "We will not take reservations until suitable consumer protection is in place. These plans are well advanced and we should go on sale within the next few days."

For further information, please contact Bill Kerby, president at 604/606-1600 or Peter Rooney, director, at 905/859-2382.

CONTACT: Leisure Canada

Bill Kerby, 604/606-1600 or

Peter Rooney, 905/859-2382
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 14, 1996
Words:308
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