Caleb Technology Enlists Services of Top PR and Ad Agencies; Launches Aggressive Public Relations, Advertising and Branding Campaign.Business Editors BOULDER, Colo.--(BUSINESS WIRE)--March 15, 2000 Caleb Technology, a leading supplier of high-capacity, high-reliability flexible disk drives and media, today announced that the company has appointed JPR JPR Jon Peddie Research (California) JPR JBuilder Project File (file extension) JPR Journal of Proteome Research JPR Journal of Plankton Research JPR Journal of Psychosomatic Research Communications as its public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most counsel and The Benedict Group as its advertising agency. In making the announcement, Caleb's senior vice president of sales and marketing, Fernando Corona Corona, city, United States Corona (kərō`nə), city (1990 pop. 76,095), Riverside co., S Calif.; inc. 1896. The city developed as a primary citrus fruit producer and shipping center. There is also light manufacturing. , said that Caleb Technology is gearing up for one of the most proactive and aggressive public relations and branding programs ever undertaken by the company. "With Caleb's commitment to the formulation and implementation of aggressive new programs, it was imperative that we select representatives with the knowledge and experience to propel us to the next level in our business expansion plan," said Corona. Corona noted that his long-term relationship with The Benedict Group at previous companies resulted in immediate visibility for their corporate names and recognition of the superiority of products and establishing brand names. "The Benedict Group has clearly shown what a talented marketing partner can accomplish in a short period of time, and they will play an integral role in our strategic and aggressive marketing plans. "JPR Communications has worked with me in the past and has clearly demonstrated its strategic and tactical talent and understanding of the storage market to be another vital partner for Caleb. Its client roster of top-tier storage suppliers stay at the forefront of the industry and we are pleased to be among these leaders." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Judy Smith, president of JPR Communications: "Working with Caleb is the ideal situation of working with top management people who realize how important strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. activities are, and who are committed to the success of extremely aggressive programs. We look forward to working with Caleb in the next level of their growth cycle and moving them into the dominant position in their markets." Jim Benedict, president of The Benedict Group, said: "We are pleased to be joining the talented Caleb marketing team. We are convinced they have the people, technology and products in place to meet their goal of leadership. We are looking forward to developing all the materials needed to move them into their well-deserved pre-eminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae position now and in the future." About JPR Communications Encino, Calif.-based JPR Communications is a full-service marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales and public relations agency, specializing in market strategies for companies involved in the storage industry. JPR attributes its success and rapid growth to the close relationships it has forged with the nation's top 100 newspapers, U.S. and international computer and consumer publications, online news sources and other media. About The Benedict Group With headquarters in Del Mar Del Mar is the name of several places in the United States of America:
About Caleb Technology Caleb Technology Corp. has headquarters in Boulder and was founded in 1995. The company is a world-class supplier of ultra high-capacity floppy Removable disks that use a technology similar to floppy disks, but provide a considerable increase in capacity over the standard 1.44MB medium. See Zip disk, LS-120 and HiFD disk. disk drives and media. Caleb drives address the needs of reliable, high-capacity storage and data interchange and are available from major computer retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → , OEMs and resellers worldwide. For additional information on Caleb Technology, contact Fernando Corona, senior vice president, sales and marketing, at 303/786-9600, ext. 209, or e-mail fernandocorona@calebstor.com, or visit the company's Web site at http://www.calebstor.com. |
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