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Caldor to open new store in Fairfax.


NORWALK, Conn.--(BUSINESS WIRE)--July 12, 1995--Caldor, the Northeast's leading discount retailer, will open the doors to its newest Virginia store, located at 11111 Lee Highway, in Fairfax, on Sunday, July 23, 1995. This is Caldor's third store in Virginia, and the fifth store in the Washington, DC area.

The 113,261 square foot Fairfax store has a 90,095 square foot sales floor. The store employs approximately 200 full and part-time associates. This brings the Caldor statewide employment total to 554.

Caldor carries a wide variety of merchandise including domestics, apparel, housewares house·wares  
pl.n.
Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen.
 and hardware--all at discount prices. Offering the latest retail trends, this store will provide the community with a place to find everything for the family and home.

The Fairfax Caldor is a single-level all new construction, built to Caldor prototype specifications. The store entranceway is spacious with park-like benches for customers and a free-of-charge carousel for children. The latest video releases air on television monitors in the entrance atrium atrium (ā`trēəm), term for an interior court in Roman domestic architecture and also for a type of entrance court in early Christian churches. The Roman atrium was an unroofed or partially roofed area with rooms opening from it. , and customers, as always, are greeted by the giant Caldor Gumball machine A gumball machine is a toy or commercial device, a specific type of vending machine, which dispenses gumballs, usually for a small fee paid in coins.

Originally one penny, the current standard cost of one gumball in the United States is one quarter.
.

The jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
, cosmetic and accessory accessory, in criminal law, a person who, though not present at the commission of a crime, becomes a participator in the crime either before or after the fact of commission.  departments feature high fashion photography and triangular cases with focal lighting to enhance the merchandise. Caldor's thrust in up-to-date fashion is apparent in the ladies', mens' and children's ready-to-wear departments. In addition, a new shoe department debuts in the Fairfax store including name brand men's, ladies and children's footwear. An extensive sight and sound department and a Nathan's & Sbarro Restaurants complete the Fairfax store which is equipped with handicapped facilities and an infant changing area.

The Fairfax Caldor will be open for business Monday through Saturday, from 9:00 am to 9:30 pm, Sunday, from 9:00 am to 8:30 pm.

The Caldor Corporation is the fourth largest discount department store chain in the U.S., with 166 stores on the East Coast, and sales of over 2.7 billion during 1994. Two additional new stores are opening concurrent with the Fairfax store, and six new stores will open in the fall of 1995. With a strong consumer franchise in high-density urban/suburban markets, Caldor offers diverse merchandise selection including both softline and hard-line products. The company's continued growth includes an expansion program, a unique merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 strategy and the ability to provide a friendly, customer driven shopping experience. Caldor's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the symbol "CLD CLD Called
CLD Cloud
CLD Cleared
CLD Chronic Lung Disease
CLD Council for Learning Disabilities
CLD Cooled
CLD Chronic Liver Disease
CLD Clear Direction Flag
CLD Certified LabVIEW Developer
CLD Causal Loop Diagram
".

CONTACT: Caldor

Gary Vasques, 203/849-2368

Allison Dunn, 203/840-6315
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 12, 1995
Words:404
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