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Caldor celebrates grand opening at Atlantic Center, Brooklyn, NY.


NORWALK, Conn.--(BUSINESS WIRE)--Oct. 11, 1996--Caldor, the Northeast's leading discount retailer, will open the doors Thursday Nov. 7 to its newest store, located at 625 Atlantic Avenue The following streets in the United States are named Atlantic Avenue:
  • Atlantic Avenue (Boston) in Massachusetts
  • Atlantic Avenue (New York City) in Brooklyn and Queens, New York
  • Atlantic Avenue (Atlantic City) in New Jersey, used in the Monopoly game
, Brooklyn, NY.

The Atlantic Center store brings the total number of Caldor stores to forty-eight in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

The 134,893 square foot Atlantic Center store is a single level new construction. The 91,599 square foot sales floor offers a wide variety of merchandise including domestics, apparel, housewares house·wares  
pl.n.
Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen.
 and hardware -- all at discount prices. The store employs approximately 350 full and part-time associates.

Three days of exciting in-store festivities fes·tiv·i·ty  
n. pl. fes·tiv·i·ties
1. A joyous feast, holiday, or celebration; a festival.

2. The pleasure, joy, and gaiety of a festival or celebration.

3.
 are planned for the opening celebration including product samplings, demonstrations, vacation sweepstakes and celebrity appearances. Highlights of the opening events include:

Thursday, Nov. 7th

9:00 a.m.-11:00 a.m. Ribbon Cutting Ceremony A ribbon cutting ceremony is a public ceremony conducted to inaugurate the opening to the general public of a new building or business.

Often, it is conducted in just the manner the name suggests: by tying a ceremonial ribbon across the main entrance of the building, which
 and Autographs

with Earl Monroe Vernon Earl Monroe (born on November 21, 1944, in Philadelphia, Pennsylvania) is an American former professional basketball player known for his flamboyant dribbling, passing and play-making. His nicknames included both "Earl The Pearl" and his Philadelphia nickname, "Black Jesus".  of the NY Knicks and

Ottis Anderson Ottis Jerome "O.J." Anderson (born January 19, 1957 in West Palm Beach, Florida), is a retired American football running back. He was named The NFL Offensive Rookie of the Year by the Associated Press in 1979 and the MVP of Super Bowl XXV in 1991 when playing with the New York  of the NY Giants

1:00, 2:00 & 3:00 p.m. Madeline & the Toy Factory sing along

and holiday craft activity.

Friday, Nov. 8th

10:00 a.m.-3:00 p.m. Old Fashioned Holiday with Piney pine·y  
adj.
Variant of piny.
, the

Walking Christmas Tree Christmas tree

Evergreen tree, usually decorated with lights and ornaments, to celebrate the Christmas season. The use of evergreen trees, wreaths, and garlands as symbols of eternal life was common among the ancient Egyptians, Chinese, and Hebrews.
, the Nutcracker

& Santa's Elves. Children get their face

painted and receive small gifts!

Saturday, Nov. 9th

1:00 p.m.-3:00 p.m. Radio Remote with KISS FM (98.7)

1:00 p.m.-4:00 p.m. Timothy Stickney, "RJ Gannon," from One

Life To Live, Autograph Session

Store manager Mike Ciechalski, along with his staff will oversee the grand opening celebrations. Operations manager Bill Allen, assistant manager Hardlines, Camillo Chicon, assistant manager Softlines, Dana Northern, and personnel manager Laverne Johnson complete the Caldor Atlantic Center management team.

The Atlantic Center Caldor store is open Monday through Saturday, 9:00 a.m.-10:00 p.m., and on Sunday, 8:00 a.m.-8:30 p.m.

The Caldor Corp. is the fourth largest discount department store chain in the United States, with annual sales of approximately $2.7 billion. It operates 161 stores in ten East Coast states. With a strong consumer franchise in high-density urban/suburban markets, Caldor offers a diverse merchandise selection, including both soft and hard-line products.

CONTACT: Caldor, Norwalk

David D. Peterson, 203/849-2334

or

Kekst and Company, New York

Wendi Kopsick/Jim Fingeroth

212/593-2655
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 11, 1996
Words:380
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