Calabasas makes statement.The magazine formerly known as Calabasas: Life at Its Best has re-launched under the title Statement: It's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have Who You Are. The February/March issue, with a cover shot of actress Jaime Jaime. For Spanish rulers thus named, use James. Pressley, went on sale the week of Feb. 12. The first issue retains both titles, but by the August/September issue Calabasas will be history. The new name sheds the geographical connection to the San Fernando Valley San Fernando Valley Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills. as part of the magazine's national distribution strategy. Calabasas currently ships for free to more than 70,000 people who qualify thanks to their upscale demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. . The magazine plans "additional direct mail into matching demographic targets throughout the country" later this year. In addition, the magazine will expand its newsstand and bookstore distribution beyond Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and Manhattan. While the title Calabasas had some marketing limitations, at least it conveyed meaning. But what statement does Statement make'? Publisher Richard Bleiweiss explained the choice: "We work so hard to achieve our goals in life. We choose to raise our families in a certain area, develop friendships with certain people, drive a particular type of vehicle, travel to carefully selected destinations, wear certain clothing and lead a lifestyle that most people would love to share. In short, everything we do in life makes a Statement about who we are." |
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