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Cala Implements Strategy for Hotel/Spa Franchising.


Business Editors

OKLAHOMA CITY--(BUSINESS WIRE)--Sept. 21, 2000

Joseph Cala, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Cala Corporation (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: CCAA CCAA Comunidades Autónomas
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CCAA California Collegiate Athletic Association
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), attended meetings in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  yesterday with officials of Wimberly Allison Tong and Goo and Economic Research Associates.

They determined that the 100-room, all-suite hotel and world-class spa that Cala Corporation will build on land adjacent to the recently acquired Il Picciolo Golf Club in Italy will serve as a prototype for a new hotel/resort franchise program for Cala Resorts.

The new hotel/spa will be designed by George Berean, principal of Wimberly Allison Tong and Goo with assistance from highly respected spa designer Arthur Firmes, whose company was recently acquired by Cala Corporation. Economic Research Associates will participate in this development program by conducting feasibility studies on each future proposed Cala Resort location.

Mr. Cala stated: "The Cala Resorts strategy will promote a Ritz Carlton and Four Seasons style of 5-star service while charging patrons Hilton Hotel and Hyatt prices. In addition, Cala Resorts will institute a hotel/spa training program to train future managers." Cala said that the resort and spa franchises will operate much like the high-profile European resorts by instituting hands-on training. Mr. Cala plans to use the McDonalds model for franchising since they have mastered the action of on-premise operations.

Cala Corporation is an expanding global hospitality company headquartered in San Francisco/Silicon Valley with offices in Oklahoma City Oklahoma City (1990 pop. 444,719), state capital, and seat of Oklahoma co., central Okla., on the North Canadian River; inc. 1890. The state's largest city, it is an important livestock market, a wholesale, distribution, industrial, and financial center, and a farm .

About Cala Corporation

Cala Corporation is a developing international hospitality company with a corporate emphasis on the ownership, operation and management of hotels, hotel-based restaurants, and real estate development. Cala Corporation is currently developing the Undersea Resort and Hotel project with proposed locations throughout the world.

The information in this news release includes certain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 as defined in the "Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" provision of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements are based upon assumptions that are subject to significant risks and uncertainties. Although the Company believes that the expectations reflected in forward-looking statements are reasonable, it can give no assurance that the expectations of any of its forward-looking statements will prove to be correct. This press release was prepared on behalf of the Board of Directors, which accepts full responsibility for its contents.
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Publication:Business Wire
Geographic Code:1USA
Date:Sep 21, 2000
Words:371
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