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Cala/Mancini Announces Expansion Strategies.


Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--April 20, 2001

Joseph Cala, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Cala Corporation (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: CCAA CCAA Comunidades Autónomas
CCAA China Center of Adoption Affairs
CCAA Companies' Creditors Arrangement Act (Canada)
CCAA California Collegiate Athletic Association
CCAA Commercial Collection Agency Association
), and Quirino Caparrelli, General Manager of Mancini IMOIL, http://www.imoil.com, announced today they would be opening their new offices in mid May in the San Francisco/Bay Area, to begin marketing their products.

Cala/Mancini will be using the marketing expertise of Information Resources, headquartered in Chicago, Ill., http://www.infores.com, (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:IRIC IRIC Institute for Research in Immunology and Cancer (Montreal, Quebec)
IRIC International Relations Institute of Cameroon (Yaounde, Cameroon)
IRIC Incident Reporting and Investigation Centre
) to strategically place the company at the forefront of a vast technology network. Information Resources, Inc. (IRI) is a leading sales and marketing research partner in the expanding global consumer goods industry. They provide clients superior consumer insight and market intelligence by leveraging competitive advantages in robust data, industry-leading research and analytic techniques, innovative Web delivery technology, and quality client service. For many clients, IRI now provides international data services covering over 20 countries, with data delivered in consistent formats and supported by an international service team. Their clients includes: Anheuser-Busch, Nabisco, Johnson & Johnson, Philip Morris, Procter & Gamble and PepsiCo, Unilever HPCE HPCE High-Performance Capillary Electrophoresis
HPCE Hot-Plasma Composition Experiment
HPCE High Power Control Electronics
, as well as top retailers, brokers and the financial community. IRI has an active presence in markets where 80 percent of the world's market research dollars are spent, including operations in the United States, Europe, Latin America and several other international countries.

In addition Cala/Mancini have begun their work on a restaurant chain to be called Mancini's, which will feature Mancini olive oil products, to insure greater exposure to the product line throughout the United States. Mancini Olive Oil is distributed in the United States by Manzo Foods, Miami, Florida under the labeling of Genesio, which is sold to Romano's Macaroni Grill Restaurants a division of Brinker International, http://www.brinker.com, (NYSE NYSE

See: New York Stock Exchange
:EAT).

Mancini IMOIL, enjoying more than 40 years of production and sales of olive oil products has annualized annualized

Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared.
 revenues of approximately $20,000,000. US, $6,000,000 US of which is realized currently in the United States. Mancini's asset base exceeds $21,000,000 US, while liabilities are approximately $3,000,000. US.

Cala Corporation will be filing its Form 10-K, Annual Report by 4/23/01, and is in the process of filing an 8-K with the Securities and Exchange Commission.

The information in this news release includes certain forward-looking statements As defined in the "Safe Harbor" provision of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements are based upon assumptions that are subject To significant risks and uncertainties. Although the Company believes that the Expectations reflected in forward-looking statements are reasonable it can give no assurance that the expectations of any of its forward-looking statements will prove to be correct. This press release was prepared on behalf of the Board of Directors, which accepts full responsibility for its contents.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 20, 2001
Words:465
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