CalTV Homestore Chooses the Efficiency of the GERS Sequel System to Streamline Their Operations.SAN DIEGO--(BUSINESS WIRE)--April 13, 1998--CalTV Homestore, a Texas-based furniture, appliance, and consumer electronics retailer, has chosen GERS Retail Systems and its Sequel System as their retail management tool. The retailer purchased the system to make their business more efficient, which they believe will produce greater customer service and profits. CalTV Homestore will utilize the GERS Base Package, and the Customer Service, Point-of-Sale, Batch Bar Coding, Sequel Mail, Sequel Flash and Installment A/R modules. Conversion to the GERS Sequel System began the first week of April. Prior to the GERS system, CalTV used an IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) system. The retailer has high hopes for the system. "Times are changing and the new century is nearly here, so we needed a system that was more advanced technologically for us to offer our customers the most," said Ruben Guerrero, vice president of CalTV Homestore. "Internally we hope to increase productivity among our workers, and if we want to be more customer service oriented o·ri·ent n. 1. Orient The countries of Asia, especially of eastern Asia. 2. a. The luster characteristic of a pearl of high quality. b. A pearl having exceptional luster. 3. , it's got to start with our employees." CalTV Homestore has been in business for more than 25 years, has three stores and one warehouse and is headquartered in El Paso El Paso (ĕl pă`sō), city (1990 pop. 515,342), seat of El Paso co., extreme W Tex., on the Rio Grande opposite Juárez, Mex.; inc. 1873. , Texas. They also have sites in Mexico, which they plan to convert to the Sequel System in the future. The one-stop retailer, which sells TV's, home furnishings furnishings the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers. , appliances, consumer electronics and computers, offers in-house financing to its diverse clientele. "We like CalTV Homestore's approach to customer service because that's how we serve our customers -- with full commitment," said Dennis Conforto, vice president of GERS. "From our Sequel System and products, to our support structure, we're confident they will be pleased with the system." The GERS Sequel System is a comprehensive management tool that allows retailers the ability to oversee all aspects of retail operation including accounting, inventory, sales, warehousing and merchandising, with the flexibility to shape the system to their individual needs. Built within an Oracle relational database relational database Database in which all data are represented in tabular form. The description of a particular entity is provided by the set of its attribute values, stored as one row or record of the table, called a tuple. platform to facilitate optimal growth, the Sequel System also features clear menus with friendly pop-up windows pop-up window n (Comput) → Popup-Fenster nt to guide users through each procedure to save time and increase employee productivity. San Diego-based GERS Retail Systems provides fully integrated, Open Systems computer solutions software, hardware, and comprehensive training for the retail industry, department and specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" . CONTACT: GERS Retail Systems Shelley Boswell, Deborah Gordon Deborah Gordon (born 1955) is a biologist at Stanford University, profiled in the New York Times Magazine. Major research Gordon studies ant colony behavior and ecology, with a particular focus on Red harvester ants. Her views have brought her into public conflict with E. , 800/854-2263 |
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