CalOptima Retains iacunato/mclane Marketing Firm.IRVINE, Calif. -- CalOptima, Orange County's health plan offering insurance programs for low-income families, has awarded its marketing and communications work to iacunato/mclane, an Irvine-based full service marketing agency. CalOptima was seeking an agency to assist them in the development of a member and community health communications program Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. . iacunato/mclane was selected from among several other agencies which also participated in the CalOptima review process that began last September. "Working with people who have so much compassion compassion, n a profound awareness of another's suffering coupled with a desire to alleviate that suffering. for their members is extremely gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to me and our agency staff," said Judy McLane, principal of iacunato/mclane. "We can't wait to roll up our sleeves and begin working as a team with them." The educational communications campaign is scheduled to be unveiled and launched in the summer of 2008. The goal of the campaign will be to reach people who may qualify for the health care programs that CalOptima offers to Orange County residents, as well as its current CalOptima members. "We are so pleased to have iacunato/mclane join our group as we continue our evolution in building a strong CalOptima," said Margaret Tatar Tatar or Tartar Any member of the Turkic-speaking peoples who today live mainly in west-central Russia east to the Ural Mountains, in Kazakhstan, and in western Siberia. They first appeared as nomadic tribes in northeastern Mongolia in the 5th century. , Executive Director of CalOptima. "There is a lot of work to do, and we are hitting the ground running." About iacunato/mclane With over 20 years of marketing experience in the healthcare industry, the principals of iacunato/mclane launched their healthcare marketing firm in March 2003 to provide companies in this growing industry with strategic marketing expertise. Its clientele ranges from health plans and pharmacy benefit management A Pharmacy Benefit Manager (PBM) is a third party administrator of prescription drug programs. They are primarily responsible for processing and paying prescription drug claims. firms to health insurance brokers and medical device companies. To learn more about iacunato/mclane, you can view their website at: www.iacunato-mclane.com. About CalOptima CalOptima, a public agency, is an integrated health care integrated health care, n healthcare services combining the best of conventional and complementary health care. system that administers health insurance programs for Orange County low-income adults, children, seniors and persons with disabilities. Its programs -- which include Medi-Cal, Healthy Families, Healthy Kids and a Medicare Medicare, national health insurance program in the United States for persons aged 65 and over and the disabled. It was established in 1965 with passage of the Social Security Amendments and is now run by the Centers for Medicare and Medicaid Services. Advantage Special Needs Plan -- provide access to a network of more than 5,000 primary care doctors and specialists as well as 23 hospitals serving nearly 330,000 members. To learn more about CalOptima, you can view their website at www.caloptima.org. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion