Cal Events PrintFest 2006 to Include Technical Sessions from Adobe(R) Momentum in Print Conference; SoCal's Only Printing Conference and Expo Taps Adobe Systems to Help Educate Creative and Production Staff.

TUSTIN, Calif. & SAN JOSE, Calif. -- Cal Events, an outsourced show management and consulting company led by former Gutenberg Festival owner, Chris Jacobson, announced today that PrintFest 2006, taking place at the Long Beach Convention Center from May 11-13, 2006, will now feature five Adobe Systems technical sessions.

The sessions, which were recently presented at Adobe's popular Momentum in Print 2006 conference early this year, will be geared toward creative and production staff at printing companies, ad agencies and services bureaus, and other businesses. With its theme of "profitability," PrintFest 2006 hopes to challenge companies to define their unique niches and ideal target customers in order to chart a profitable, future growth path using both traditional and digital printing technologies, as well as output to other media.

"We are excited to join PrintFest 2006 in addressing the many technical and business issues that are shaping the future of the printing industry," said Robin Tobin, senior manager, print industry marketing, Adobe Systems. "PrintFest 2006 will reproduce the best-attended of our technical sessions from Momentum in Print, which will help the printing industry to profitably evolve and grow as it continues to change."

The five Adobe technical sessions are scheduled to be presented on May 12-13, 2006. Session titles are:

1) "Making VDP and Template-Based Workflows Work for You"
2) "Leveraging PDF Workflows for Efficiency and Profitability"
3) "Adobe Creative Suite 2 and JDF: New Print Production Features for
    Busy Printers"
4) "Adobe InDesign for Small and Medium-Sized Printers"
5) "Powerful Digital Images from Photoshop CS2"

PrintFest 2006 panels will address the business case and should be of interest to executives and mid-level managers, while these technical sessions will address the "how to" and are geared to production staff.

"The Adobe Systems Technical Sessions are the perfect educational complement to the business building panel sessions already slated for PrintFest 2006," said Chris Jacobson, president of Cal Events. "Helping the industry develop and sustain profitability is our number one goal for this show, and we are thrilled to be able to tap Adobe's proven industry expertise as one of the largest and most diverse software companies in the world."

In addition to traditional and digital printing topics, PrintFest 2006 will focus on key areas of growth and profitability including: package printing, label printing, mailing and fulfillment, and wide format printing. Attendees will learn from their peers how to add these new profit centers to their current offerings to better serve their existing customers and to help them acquire new ones. Unlike any other show of its kind, PrintFest 2006 will address the issues that continue to change the printing industry landscape.

For session descriptions including a complete day-by-day schedule, or to register for the Adobe Systems Technical Sessions at PrintFest 2006, visit www.PrintFest.com.

About Cal Events

Established in 2001, Cal Events is an outsourced show management and consulting company. The company creates a variety of trade shows including the Digital Lifestyle consumer shows and PrintFest. For more information, to exhibit, or to register to attend, please contact Cal Events at: 888-676-EXPO, [e-mail] or visit www.PrintFest.com.

Cal Events, PrintFest and Printing Festival are trademarks of California Event Management Corp., which is not affiliated in any way with Gutenberg Festival or Graphic Arts Show Company Inc.