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Cal Citrus Packing to Use AgriWorld Exchange.


Company Looks to Online Exchange to Increase Sales, Exposure

MENLO PARK Menlo Park.

1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there.

2 Uninc.
, Calif. -- AgriWorld Exchange, the first live online agri-trading marketplace, today announced that Cal Citrus Packing Company, with a grower base of 4,000 acres, has signed an agreement to trade produce using the AgriWorld Exchange online service. The agreement enables the company to offer its 2.5 million cartons of fresh citrus annually via this unique online real-time exchange.

"AgriWorld Exchange is an exciting new way to trade citrus, and we have always been in the front lines of new business technology," according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Lori Van Leer Van Leer is a German surname. The Van Leer family history begins in the Prätigau mountain area near the village of Fideris in what is now the canton of the Grisons. Surname
  • Blake Ragsdale Van Leer, former president of Georgia Tech
, Sales Representative of Cal Citrus Packing. "We expect AgriWorld Exchange to greatly extend our sales and exposure over the Internet. We also look to the platform to streamline purchasing and billing."

Cal Citrus Packing Company traces its origin back to 1958 when H.A. Luallen founded Luallen Soil Service and began purchasing an initial base of investor ranches, which soon grew to 1,500 acres. By 1969 the company had purchased a packing house A packing house is a facility where fruit is received and processed prior to distribution to market.

Bulk fruit (such as apples, oranges, pears, and the like) is delivered to the plant via trucks or wagons, where it is dumped into receiving bins and sorted for quality and
, and through the years added various branches including Overland Investment, Cal Citrus Service Co., Luallen Groves, Ranch Equipment Co., D&J Farming and Ten 76 Company. Today the company engages in a significant amount of exporting, primarily to Korea, Australia, Japan, China and Panama. "We are hoping that AgriWorld Exchange will also help us expand quickly into Mexico, given the strong relationships they have formed," adds Van Leer.

"We are very pleased that Cal Citrus Packing Company has joined the AgriWorld Exchange family for a number of reasons," explained Dr. Arlin Torbett, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AgriWorld Exchange. "Not only is Cal Citrus a major producer and packer packer /pack·er/ (pak´er) an instrument for introducing a dressing into a cavity or a wound.

pack·er
n.
1. An instrument for tamponing.

2. See plugger.
, the company is also a proud parent who has been responsible for the establishment of many citrus-related organizations. All of them have made great contributions to the local economy. We are confident that the partnership with AgriWorld Exchange will only enhance the company's position."

AgriWorld Exchange is the first online agri-trading marketplace designed specifically to enable buyers and sellers worldwide to connect online in an innovative open market for fresh produce. AgriWorld Exchange gives trading members a powerful and secure e-commerce platform to conduct agribusiness agribusiness

Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts.
 efficiently, driving greater profitability and expanded market reach for member businesses.

For sellers, AgriWorld Exchange's online trading Online Trading

Making trades via the Internet.

Notes:
The use of online trading increased dramatically in the mid to late 1990's with the advent of high-speed computers and Internet connections. Stocks, bonds, options, futures, and currencies can all be traded online.
 system links trading members to an ever-expanding worldwide network of qualified buyers, providing the tools to negotiate the best available price and sales terms. Automated features simplify common transaction processes, improving sales productivity and reducing the cost of generating new business.

For buyers, AgriWorld Exchange is a real-time buying assistant, locating the products they need, when they need them. They can quickly search for the new products and convenient packages that customers want, in a streamlined purchasing process Purchasing Purchasing is the formal process of buying goods and services.

The Purchasing Process can vary from one organization to another but there are some key elements that are common throughout

The process usually starts with a 'Demand' or requirements
 that makes it easy to complete more transactions every day.

About Cal Citrus Packing Company

Cal Citrus Packing Company, based in Lindsay California, traces its roots back to 1958 and has shown impressive growth over the years. Today, Cal Citrus Packing Company has a grower base of approximately 4,000 acres and packs and ships an average of 2.5 million cartons of fresh citrus annually. The company's labels include the renowned "Portokali" and "My Goodness" labels, as well as the "Seabiscuit", "Golden Boy" and "Running Mate running mate
n.
1. The candidate or nominee for the lesser of two closely associated political offices.

2. A companion.

3. A horse used to set the pace in a race for another horse.
" brands.

About AgriWorld Exchange

AgriWorld Exchange, founded in 2007 in Menlo Park, California Menlo Park is a city in San Mateo County, California in the United States of America. It is located at latitude 37°29' North, longitude 122°9' East. Menlo Park had 30,785 inhabitants as of the 2000 U.S. Census. , brings together buyers and sellers of fresh produce in a secure, open-market online trading community An online trading community exists to provide its members with a structured method for trading, bartering, or selling goods or services. These communities often have forums and chatrooms designed to facilitate communication between the members. . AgriWorld Exchange speeds up the traditional flow of business by allowing growers-shippers, produce wholesalers, supermarket retailers and other agri-traders to meet new customers and conduct business 24 hours a day, seven days a week. The Company was founded by produce industry experts from the grower/shipper, broker, wholesaler and retailer markets, and boasts an impressive management team with strong e-commerce and high technology expertise. AgriWorld Exchange is committed to transforming the way agricultural products are traded worldwide. For more information on the company, visit the web site at http://www.agriworldexchange.com.
COPYRIGHT 2008 Business Wire
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Publication:Business Wire
Date:Jan 22, 2008
Words:667
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