Cahners names Brian Nairn its executive vice president.NEWTON, Mass.--(BUSINESS WIRE)--Aug. 20, 1996--Brian Nairn has been named executive vice president of Cahners Publishing Company, Bruce Barnet Barnet (bär`nət), outer borough (1991 pop. 283,000) of Greater London, SE England. Although mainly residential, manufactures there include automobile and aircraft parts, electrical components, and beverages. , Cahners' president and chief executive officer, announced today. Nairn, who until recently was president of Advanstar Publishing, will join Cahners Sept. 3. He will report to Barnet and will, Barnet said, "work with Cahners' executive team in developing and implementing an aggressive and balanced growth plan for our core businesses and line extensions." Nairn had been with Advanstar since 1991. From 1980-91 he was with Southam Business Communications in Toronto, Canada. He held a number of senior positions at Advanstar prior to becoming president, including vice president of marketing, where he was responsible for strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , sales development and acquisitions. At Southam, prior to his role as group vice president, he served as vice president of sales and marketing and as vice president of human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , with responsibilities for sales training and development. "Brian is truly a magazine person with the full range of skills it takes to manage magazines in today's marketplace," Barnet said. "He is in sync with Cahners' market-focused strategy, and with our belief that magazines with a strong position in their respective marketplaces can grow in the years ahead if they provide both strong editorial quality for the reader and a powerful selling tool for the advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase ." Cahners Publishing Company, a unit of Reed Elsevier Inc., is the publisher of more than 85 specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. business and professional publications as well as CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). and online services. Cahners, headquartered in Newton, Mass., serves the vital information need of over 5.6 million business managers and professionals around the world. In addition to its publications, Cahners also provides publication and industry-based research, economic forecasting economic forecasting Prediction of future economic activity and developments. Economic forecasts, which range from a few weeks to many years, are widely used in business and government to help formulate policy and strategy. , reprints, direct mail services, database marketing plus custom publishing projects in all its served markets. CONTACT: Cahners Publishing Company Harry King, (617) 558-4565 |
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