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Cahners launches the essential resource for the manufacturing industry.


NEWTON, Mass.--(BUSINESS WIRE)--Nov. 4, 1996--

MANUFACTURING MARKETPLACE to Become the Indispensable Community

for Manufacturing Industry Professionals

Cahners Publishing Company, a unit of Reed Elsevier Inc., today announced the official launch of MANUFACTURING MARKETPLACE, the most comprehensive electronic community for manufacturing professionals on the World Wide Web. Located at http://www.manufacturing.net, MANUFACTURING MARKETPLACE provides manufacturing professionals with a resource for all their business information needs.

For more than 50 years, Cahners has provided critical information to manufacturing professionals, and MANUFACTURING MARKETPLACE is the next natural step in this evolution, says Bruce Barnet Barnet (bär`nət), outer borough (1991 pop. 283,000) of Greater London, SE England. Although mainly residential, manufactures there include automobile and aircraft parts, electrical components, and beverages. , president and chief executive officer of Cahners. MANUFACTURING MARKETPLACE aggregates the content and editorial talents of the 12 Cahners manufacturing magazines that currently reach 1.2 million subscribers and 3 million pass-along readers. We have incorporated this with extensive original content, powerful product databases and partnerships and this is only the beginning.

In creating MANUFACTURING MARKETPLACE, Cahners is partnering with other Reed Elsevier companies. Lexis-Nexis is providing a news feed covering thousands of news sources of interest to the manufacturing community, and Reed Exhibition Companies is contributing content from its related manufacturing trade shows.

MANUFACTURING MARKETPLACE provides buyers and sellers in the manufacturing sector with industry specific news and product information. The comprehensive web site includes original news articles, features, product and news databases, new product information, "Your Page" for personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 news and information and other content tailored to the manufacturing industry.

The web sites of Cahners' manufacturing magazines are part of MANUFACTURING MARKETPLACE. It also includes "searchable" content from current and back issues of all 12 magazines. "Hot links" connect readers to the sites of manufacturers, distributors and industry associations.

"Unlike most sites, MANUFACTURING MARKETPLACE is entirely market-driven, designed around the needs of the manufacturing community," said Barnet. "Our research showed that product information is what people want, so we made it a major feature of the site."

MANUFACTURING MARKETPLACE incorporates a comprehensive manufacturing supplier directory published by Cahners, enabling users to search using keywords within more than 30,000 product categories to find critical information including: suppliers categorized cat·e·go·rize  
tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es
To put into a category or categories; classify.



cat
 by product, supplier profiles, product descriptions, technical specifications, and other essential information required by engineers, purchasing agents Noun 1. purchasing agent - an agent who purchases goods or services for another
agent - a representative who acts on behalf of other persons or organizations
, logistics personnel, warehouse and materials handling Materials handling

The loading, moving, and unloading of materials. The hundreds of different ways of handling materials are generally classified according to the type of equipment used.
 specialists.

Cahners is the pre-eminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 resource for business-to-business information. Its manufacturing publications included in MANUFACTURING MARKETPLACE are Design News, Modern Materials Handling Modern Materials Handling (ISSN-0026-8038) is a trade publication and web site owned by Reed Business Information serving the information needs of material handling professionals in both manufacturing and non-manufacturing companies. , Industrial Product Bulletin, Purchasing Magazine, Control Engineering, Scan Tech News, Material Handling Product News, Industrial Distribution, Metalworking Digest, Plant Engineering, Logistics Management Logistics Management is that part of Supply Chain Management that plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet  and Pollution Engineering.

Cahners, a unit of Reed Elsevier Inc., is the publisher of more than 85 specialized business and professional publications as well as CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 and online services. Cahners, headquartered in Newton, Mass., serves the vital information needs of over 5.6 million business managers and professionals around the world. In addition to its publications, Cahners also provides publication and industry-based research, economic forecasting economic forecasting

Prediction of future economic activity and developments. Economic forecasts, which range from a few weeks to many years, are widely used in business and government to help formulate policy and strategy.
, reprints, direct mail services, database marketing and custom publishing projects in 15 markets. -0-

Note: Please visit MANUFACTURING MARKETPLACE at http://www.manufacturing.net. For a free membership and password, please email kim@cahners.com, or call (617) 558 4103. Screen shots, customer testimonials, guided tours guided tour guide nvisite guidée;
what time does the guided tour start? → la visite guidée commence à quelle heure? 
 and other editorial information are also available.

CONTACT: Sallie McGagh

Clarke & Company

(617) 536-3003

clarkeco@clarkeco.com

or

Kim Dempsey

MANUFACTURING MARKETPLACE

(617) 558-4301

kim@cahners.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 4, 1996
Words:550
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