Cahners Acquires TrendWatch Printing, Packaging, Publishing and Design Business.Business Editors NEW YORK--(BUSINESS WIRE)--Nov. 20, 2000 Rhode Island Rhode Island, island, United States Rhode Island, island, 15 mi (24 km) long and 5 mi (8 km) wide, S R.I., at the entrance to Narragansett Bay. It is the largest island in the state, with steep cliffs and excellent beaches. Company Unit Enhances Cahners' Position in Graphic Arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving. , Converting and Packaging Market Sectors Cahners Business Information, North America's leading provider of business-to-business information, announced today it has acquired the graphic arts, packaging, printing, design and publishing business of TrendWatch, a market research and strategy firm. "TrendWatch will greatly expand and enhance our already substantial B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business holdings in the printing and publishing market sectors," said Ron Andriani, Executive Vice President of Cahners' Building, Design and Retail Division. Cahners owns numerous brands in the printing and graphic arts industries, including the market-leading publications Graphic Arts Monthly Graphic Arts Monthly (ISSN-1047-9325) is a trade publication and web site owned by Reed Business Information serving the information needs of the printing industry, including printers and trade plants. , AF Lewis Information Services See Information Systems. , the Graphic Arts Blue Books, Quick Print Products and Converting Magazine. "Combining TrendWatch with our AF Lewis Directory and Information Services makes great business and marketing sense," said Marguerite Van Stolk, publisher of AF Lewis. AF Lewis publishes the Graphics Art Blue Books and also maintains the AF Lewis Database, which contains detailed demographic information on printers and creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
TrendWatch, formed in 1996, is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Rhode Island, whose partners include Dr. Joseph Webb and James R. Whittington. TrendWatch publishes market trend and information reports, provides industry briefings, and performs market/product strategy and market information consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" . Cahners is acquiring TrendWatch Printing, TrendWatch Packaging and TrendWatch product lines in the graphic design, publishing, and Internet graphic design markets. TrendWatch reports are compiled primarily from original research designed to monitor industry trends and market changes in the U.S. graphic arts and creative markets. TrendWatch surveys business owners and top-level department managers to form a bottom-up view of the markets. "Cahners is an excellent partner for our graphic arts and printing business," Mr. Whittington said. "Their market position and publishing leadership will add tremendous value to our business proposition and enable us to move the TrendWatch brand into many new markets and industries." "Matching the forward-looking TrendWatch business with the established and growing Blue Book database in a new endeavor that will be driven by Cahners's substantial resources will accelerate TrendWatch' growth plans. The business will realize its full potential sooner than if we had continued alone," said Dr. Webb. "I'm looking forward to helping Cahners aggressively build the TrendWatch franchise." About Cahners Cahners Business Information (www.cahners.com), a member of the Reed Elsevier plc group, is North America's leading provider of business information to 17 vertical markets, including entertainment, manufacturing and retail. Cahners' rich content portfolio encompasses Variety, Publishers Weekly, Design News and 152 other market-leading business-to-business magazines and Web sites. Cahners developed the leading business-to-business Web portals See portal. e-inSITE.net in the electronics industry, Manufacturing.Net in manufacturing and Buildingteam.com in construction, and maintains an active program of Internet and print launches. About Reed Elsevier Reed Elsevier plc (www.reedelsevier.com) is a world leading publisher and information provider. It is owned equally by Reed International P.L.C (NYSE NYSE See: New York Stock Exchange : RUK RUK Reserviupseerikoulu (Hamina, Finland, Reserve Officers' School) RUK Are You Kidding? ) and Elsevier NV (NYSE: ENL Noun 1. ENL - an inflammatory complication of leprosy that results in painful skin lesions on the arms and legs and face erythema nodosum leprosum Hansen's disease, leprosy - chronic granulomatous communicable disease occurring in tropical and subtropical ). Operating in the scientific, legal and business-to-business industry sectors, Reed Elsevier provides high value and flexible information solutions to professional end users, with increasing emphasis on the Internet as a delivery method. Building on its strong position in key markets and its established brands and content, the company is investing aggressively in the migration of its portfolio to electronic delivery, with links to a wider range of content-related services and transactional capabilities. About TrendWatch TrendWatch (www.trendwatch.com) is a research and strategy business that specializes in assessment of trends and changes in business markets. After this product acquisition by Cahners, TrendWatch will aggressively continue its strategy of providing timely and strategic information to new markets beyond printing and publishing. The Company web site will have details of these new efforts. The first of these (available in December 2000) is TrendWatch Textile & Apparel, which analyzes the creative, design, and development processes of the textile and fashion apparel industry. The TrendWatch Partners, Dr. Webb and Mr. Whittington, may be contacted via email at partners@trendwatch.com. |
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