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Caesars Palace Revs up for Exotic Car Dealership in the Forum Shops at Caesars.


Business Editors/Automotive Writers

LAS VEGAS--(BUSINESS WIRE)--June 1, 2004

Richard Weisman, President of Exotic Cars, and Caesars

officials announce one-of-a-kind retail attraction

in the exclusive shopping destination

Caesars Entertainment, Inc., parent company of the famed Las Vegas resort, announced today that it has entered into an agreement to open Exotic Cars at Caesars Palace, a 26,000-square-foot luxury automobile dealership and retail emporium in The Forum Shops at Caesars.

Opening in late October 2004, Exotic Cars at Caesars Palace (ECCP ECCP European Centre for Conflict Prevention
ECCP European Climate Change Programme
ECCP European Chamber of Commerce in the Philippines
ECCP Engineering Concepts Curriculum Project
ECCP Equity Central Counterparty
ECCP Eccentric Creatures Club Page
) will feature a two-tiered showroom displaying the world's most desired motor cars. Considered the first dealership of its kind in a Las Vegas Strip The Las Vegas Strip (also known as The Strip) is a 4 mi (6.7 km) section of Las Vegas Boulevard South, most of which has been designated an All-American Road.  resort, the new facility will display for sale more than 50 rare motor cars, including Ferraris, Lamborghinis, Bentleys and many other marques Marques may refer to:
  • marque, or brand name
  • Marqués, a surname
  • A Spanish form of Marquis.
  • ''Marques, a tall ship.
. Accessible via the casino entrance to The Forum Shops, the new destination attraction will adjoin the shopping plaza's Atlantis moving statue show rotunda rotunda

In Classical and Neoclassical architecture, a building or room that is circular in plan and covered with a dome. The Pantheon is a Classical Roman rotunda. The Villa Rotonda at Vicenza, designed by Andrea Palladio, is an Italian Renaissance example.
, where thousands of visitors gather each day to witness hourly special effects shows.

"We've had our sights set on locating a dealership in Las Vegas for several years," said Richard Weisman, President of ECCP. "Caesars Palace and The Forum Shops offer the perfect place for it. Their sterling reputation for quality and elegance blends perfectly with our customers and our cars."

Guests, admitted free of charge, will see coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 vehicles such as the newly introduced Bentley Continental GT thumb|center

image=
See also Bentley Continental for other models sharing this name The Bentley Continental GT is a grand tourer coupé with two doors and a 2+2 seating arrangement released in 2003, replacing the previous Rolls-Royce-based Continental R and T.
 ($220,000), and the new model Porsche Carrera GT Please help [ improve this article] by expanding this section.
See talk page for details. Please remove this message once the section has been expanded. (tagged since May 2007)

The Porsche Carrera GT was a supercar manufactured by Porsche in Germany.
 ($500,000), along with the 2003 625-horsepower Saleen S7 ($435,000), the 2003 616-horsepower Ferrari Enzo ($1.3 million), and a classic 427 Shelby Cobra with only 9,000 original miles ($375,000).*

(a) prices are estimates and may vary

Inside the dealership, prospective buyers will find private salons, a private rear entrance and a wood-paneled VIP Lounge, equipped with plasma-screen televisions. In addition, the premium car consortium will include more than 4,000 square feet of retail space, featuring luxury brand auto merchandise, highlighted by a Picture Car area, where visitors can have their photos taken in an exotic car.

"Caesars is pleased to expand our array of must-see attractions to include the premier luxury car dealership on the Las Vegas Strip," said Mitchell Simbal, senior vice president for Caesars Entertainment Retail. "What better way to celebrate a big night in the casino than to drive out in a brand new Lamborghini?"

About Caesars Entertainment

Caesars Palace is a Caesars Entertainment resort. Caesars Entertainment, Inc. (NYSE NYSE

See: New York Stock Exchange
: CZR CZR Columnar Zone Radius
CZR Communication Zone Rear (Combat Military Zones) 
) is one of the world's leading gaming companies. With $4.5 billion in annual net revenue, 29 properties on four continents, 29,000 hotel rooms, 2 million square feet of casino space and 55,000 employees, the Caesars portfolio is among the strongest in the industry. Caesars casino resorts operate under the Caesars, Bally's, Flamingo, Grand Casinos, Hilton and Paris brand names. The company has its corporate headquarters in Las Vegas. Additional information on Caesars Entertainment can be accessed through the company's web site at www.caesars.com.

NOTE: This press release contains "forward-looking statements" within the meaning of the federal securities law, which are intended to qualify for the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 from liability provided thereunder. All statements which are not historical statements of fact are "forward-looking statements" for purposes of these provisions and are subject to numerous risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements include statements about the expected opening of this dealership and the automobiles therein, which are factors that may be beyond the company's control. Additional information concerning potential risk factors that could affect the company's future performance are described from time to time in the company's reports filed with the Securities and Exchange Commission, including the company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 2003 and the report on Form 10-Q Form 10-Q

See 10-Q.
 for the quarter ended March 31, 2004. The reports may be viewed free of charge at the following website: www.sec.gov. The company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 1, 2004
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