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Caesars Indiana has Partnered with The Kentucky Center to Produce the Region's First and Nation's Second Live Theatrical Advertisement.


Scripted and Produced Specifically for the Theatre, the Three Minute Commercial Signals the Start of an Entirely New Way to Advertise

ELIZABETH, Ind. -- The Brown Theatre will host the region's first ever live theatre commercial for Caesars Indiana Caesars Indiana is a riverboat casino operated by Harrah's Entertainment[1]. Opened in 1999, it is located outside the community of Elizabeth, Indiana, across the Ohio River from Louisville, Kentucky. The complex is located at the Harrison County line.  on Saturday, November 4, just prior to the 8 p.m. performance by The Second City, an improv A multidimensional Windows spreadsheet from Lotus that allows for easy switching to different views of the data. Data are referenced by name as in a database, rather than the typical spreadsheet row and column coordinates. Improv was originally developed for the NeXt computer.  comedy company and crowd favorite, appearing as part of the LEO Presents A Little Off Center series.

The three minute script is humorous, filled with witty wit·ty  
adj. wit·ti·er, wit·ti·est
1. Possessing or demonstrating wit in speech or writing; very clever and humorous.

2.
 lines and designed to appeal to the Second City audience. Hilarious, elaborate costumes will enhance the overall experience.

Marc Oppenheimer, Vice President of Marketing at Caesars Indiana, said, "We are constantly looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 ways to get our message in front of the right audience. While traditional advertising mediums have proven results, theatre advertising is a fun and unique medium that we believe will leave a lasting impression with the audience."

Kim Baker, Executive Vice President of External Affairs for The Kentucky Center Coordinates:  The Kentucky Center (formerly known as the Kentucky Center for the Arts or KCA), located in Louisville, is the largest performing arts center in the U. , recognizes the groundbreaking nature of this live commercial. "Contemporary audiences are used to marketing messages before shows, whether that's curtain speeches curtain speech
n.
A talk given in front of the curtain at the conclusion of a theatrical performance.
 before concerts or trailers before movies," Baker says. "Since the message is entertaining and brief, we see this as a chance to generate needed revenue for the Center while adding something unique to the theater experience."

Media are encouraged to attend and tape this innovative theater event.

About Harrah's Entertainment Harrah's Entertainment, Inc. (NYSE: HET) is a gaming corporation that owns and operates casinos, hotels, and six golf courses under several brands. The company, based in Las Vegas, Nevada, is the largest gaming company in the world, with yearly revenues around $7.11 billion.  

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 2, 2006
Words:295
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