Caesars Atlantic City to Offer One Premium, World-Class Package to Its 'Once in a Lifetime' Event with Muhammad Ali in Celebration of 'GOAT - THE GREATEST OF ALL TIME' by Taschen.

ATLANTIC CITY, N.J. -- $125,000 package includes private gathering with Muhammad Ali, a "Champ's Edition" copy of GOAT, the finest wines, cigars, a $5,000 shopping spree, extravagant spa pampering, award-winning dining, and round of golf for four at the private Atlantic City Country Club

Caesars Atlantic City is proud to announce that it will offer one special guest a "Once in a Lifetime" opportunity to participate in a private event on Saturday, November 13 with Muhammad Ali - the greatest athlete of all time and most recognizable personality in the world. One package to "Live Famously" and be part of this memorable night will be offered to one individual for $125,000, in support of the Muhammad Ali Foundation/Charities.

This Dream Package, priced for four, includes: a private meet and greet in Caesars Atlantic City's penthouse suite with Mr. and Mrs. Ali prior to the event. The participant will escort Mr. Ali's party to the evening's main event, as Caesars celebrates the arrival of "GOAT - Greatest of All Time" with publisher Benedikt Taschen, photographer Howard Bingham and Mr. and Mrs. Ali. The Dream Package also includes one copy of the "Champ's edition" of GOAT (valued at $10,000), praised by Der Spiegel, of Hamburg, Germany as "The biggest, heaviest, most radiant thing ever printed in the history of civilization."

This package also includes a half-case (six bottles) of some of the finest wines in the world: 1990 Crug Grande Cuvee; 1982 Letur; and 2001 Montrachet Marquis de Laguiche. The lucky participant will also receive one box of each of all seven sizes of Fuente Fuente Opus X premium cigars.

Guests will enjoy the pampering of accommodations in an exclusive two bedroom suite for three nights at Caesars Atlantic City, with 24 hour butler service; Limousine transportation to and from any city or airport in the tri-state area - New York, New Jersey, and Pennsylvania.

The Dream Package also includes limousine transportation to and from the historical and private Atlantic City Country Club, where the participant and three guests will enjoy a golf experience unlike any other on the east coast. The prestigious and historic Atlantic City Country Club proudly carries the distinctions of "The Birthplace of the Birdie," as well as being the site where the term "Eagle" was coined. Among the early professionals were two-time U.S. Open champion Johnny McDermott, Ed Dudley, and Wilfried Reid. The Club hosted everyone from Bob Hope to Howard Everitt to Coast Guard seaman Arnold Palmer (Cape May, 1951-52) to Catherine Lacoste.

Golf Digest named Atlantic City Country Club one of the top five golf courses in New Jersey. In 2001, Atlantic City Country Club was named by Turnstile's Golf & Travel magazine as one of America's Best 40 Resort courses. The ACCC was the only resort golf course in New Jersey to make this prestigious list, and the only course north of Virginia and east of Illinois to earn this distinction.

The package also includes a $5,000 gift certificate to shop at Caesars exclusive stores; $1,500 in dining credits to Caesars' award winning restaurants: Nero's - Primavera - Bacchanal; $1,000 in Spa and beauty salon services.

To book this once in a lifetime package contact: Joe Jimenez, Senior Vice President Caesars Atlantic City, at 1-800-CAESARS or [e-mail].

ABOUT GOAT - GREATEST OF ALL TIME

Four years in the making, and the most comprehensive study of Ali to date, GOAT tips the scales at 34 kgs (75 lbs) and is 50 cm x 50 cm (20" x 20") in size. Nearly 800 pages of archival and original photographs, graphic artwork, articles and essays - many of them previously unpublished - chronicle six decades of his life in stunning detail. To cap it all, the project takes place with the participation of Ali himself and those members of his inner circle who have been closest to him over the years: from managers and key cornermen to friends, family and children; from spiritual and other advisers to broadcasters, essayists and journalists.

Motivating this endeavor is the conviction that Ali is not just a figure from the past, but one whose influence even today pervades everyday popular culture. The merest glance at the world of sports and music, for example, reveals his psychic DNA on everything from the lyrics and style of rap music to the way sports figures represent themselves. More significantly, his actions outside of the boxing ring still speak even louder than the verbal outrageousness of his pre-fight spectacles. He is a man who stood by his convictions, and took a highly unpopular stance at the peak of his career in a country not yet ready for radical change. He risked everything - his title, his livelihood, and his status - and in the process emerged as a man of principle and indeed, a hero for all time. No stone has been left unturned in telling this remarkable story: the book features written contributions from hundreds of writers and photographers, as well as over 3,000 photographs of Ali's dazzling life. Plus Ali's own insights, writings and drawings, and reproductions of fight posters and classic memorabilia.

After the enormous success of Helmut Newton's megabook, SUMO, publisher Benedikt Taschen felt that his next challenge lay not only in creating a work that had multiple sources and extraordinary photography, but one where the emphasis on the written word, narrative and research would be on par with that of the most comprehensive literary biographies. In short, matching meticulously crafted prose with incredible color and black-and-white photography. In addition, new work - commissioned from artist Jeff Koons - gives the Ali mythology a 21st-century edge and an entirely contemporary context.

GOAT comes in two versions. The "Champ's Edition", limited to the first 1,000 copies, has a white silk cover with pink lettering. Included are four gallery-quality silver gelatin prints in the size 50 x 50 cm (20" x 20") signed by photographer Howard L. Bingham and Muhammad Ali. Every "Champ's Edition" comes with the sculpture "Radial Champs" by Jeff Koons (size 175 x 170 cm, 69" x 67", comprising of 2 inflatables and a stool). The remaining 9,000 copies, the "Collector's Edition", shows Ali's torso with pink lettering. Every "Collector's Edition" comes with the photo-litho "Radial Champs" by Jeff Koons in the size 50 x 50 cm (20" x 16"). All 10,000 copies are individually signed by Muhammad Ali and Jeff Koons.

For additional information, or other news pertaining to Caesars Atlantic City, contact Sharon Pearce or Brian Cahill at [phone] or visit http://media.caesars.com.